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UK Radio Listening Trends: Q3 2006 Insights

Discover the latest data on radio consumption in the UK during Quarter 3, 2006. Learn about DTV, Internet, DAB, and mobile phone radio listening habits. Uncover insights on digital-only radio stations and podcasting trends.

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UK Radio Listening Trends: Q3 2006 Insights

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  1. RAJAR Press Conference Data Release – Quarter 3, 2006 October 26, 2006

  2. DTV, Internet and DAB listening

  3. % Adults ever listen to radio via the TV

  4. At least once a week Less than once a week of listening via DTV Frequency

  5. Are people listening to radio via the Internet?

  6. At least once a week Less than once a week of listening via the internet Frequency

  7. % Adults who own a DAB set at home

  8. Radio hours Digital only radio reach (000s) Digital only radio hours (000s) Listening to digital only services All adults 15+

  9. % Adults ever listen to radio via their mobile phone

  10. Mp3 player ownership (base: all adults 15+) Use of mp3 player for podcasting (base: owners of mp3 players) MP3 players ownership and use for podcasting

  11. The ‘Digitally Enabled Universe’ remains stable at 54% of the UK population (26.7m) • Q3 delivered record figures for digital-only stations’ weekly reach and total hours. Their weekly reach increased by 4% compared with Q2 and 17% year on year. Their total hours increased by 3.5% compared with Q2 and 15% year on year. • Although in slight decline quarter on quarter, listening to the radio via DTV is up by 10% year on year and listening via the internet is up by 13% year on year. • Listening to the radio via mobile phone is stable at 9.7% of mobile phone owners (7.1% of the adult population). • 26.1% (25.8% in Q2) of adults own an mp3 player (13m) – including over half of 15-24s (51.8%) • Data on podcasting is released on RAJAR for the second time. 2m (15.2% of mp3 player owners) use their mp3 player to listen to podcasts – a rise from 1.9m (14.8%) in Q2.

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