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Developing Cross Platform Experiences. Alex Nichiporchik. Fragmentation much?. Native / Web. Mobile / Desktop. Fragmentation is crazy. How fragmented is our audience?. Visualize Everything. Relevancy is key. If I’m not stuck, don’t help me!. Level Editor The Game.
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Developing Cross Platform Experiences Alex Nichiporchik
Fragmentation much? Native / Web Mobile / Desktop
How fragmented is our audience? Visualize Everything Relevancy is key If I’m not stuck, don’t help me!
Level Editor The Game • Simple creative platformergame • 11-15 y/o • 70% girls • Kids under 5 come back most often
Bubble Shooter • 11-15 y/o • 80% female • 50+ y/o come back most often • And generate most gameplays
Rally Point 2 • 6-28 y/o • 90%+ boys • “Core” experience Stage 3D aka Molehill
Uphill Rush 3 • 22% - girls 11-15 • 21% - boys 11-15 • All demographics are loyal • Boys compete for high scores aggressively
Snail Bob • Mostly kids under 10 • Everyone loves it • Most committed players – female 50+
Don’t Go “Mobile” Go Cross Platform
Post-iPhone web Cross platform
Simplicity in design Cross platform design
Build it to work with these Small tweaks make all the difference Take advantage of each input Keep core gameplay same
Precision example Solution: Double Tap To Confirm Mouse: Precise Touch: Smudged
Context Sensitivity Visualize Everything Relevancy is key If I’m not stuck, don’t help me!
Technology is a challenge Different users, different expectations HTML5 for cross platform browsers Unity & Flash Browser & Native
Merging Web & Mobile Cross Platform Experience Same technology Same design philosophy
Demo http://bit.ly/fangedfun
Thank you Questions? alex@spilgames.com