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Explore the world of theatre management and learn about the responsibilities of producers, house managers, and box office managers. Discover the financial matters and publicity strategies involved in running a successful theatrical production.
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We left off studying a branch of theatre known as…. Technical Theatre
List the jobs we discussed in the technical theatre branch: • Director • Set Designer • Sound Designer • Lighting Designer • Costume Designer • Tech Director
And now for the event you’ve all been waiting for… TheatreManagement
What is management? • Management: The act or art of conducting or supervising a business
Management Responsibility • Managers are in charge of handling all money matters for the theatre
What types of money matters? • Brainstorm all the financial matters that might happen in a theatre: From where does money come? Where does it go? How?
Who heads the management branch? • Producer: The person who oversees the business details of a theatrical production
Producer’s financial responsibilities… 1.) Secure rights to present the play 2.) Raise money 3.) Hire directors, designers, actors, staff 4.) Arrange for the rental of the theatre
Producer’s responsibilities(continued…) 5.) Operation of the box office 6.) Supervision of publicity 7.) Ticket sales 8.) Programs
House Manager • Takes care of audience area and lobby • Secures ushers and ticket takers • Rings notification bell • Notifies stage manager when the audience is inside or if a “hold” needs to occur
Box Office Manager • Orders tickets • Oversees people who sell the tickets (box office staff)
Publicity • Publicity is the largest single cost when putting on a production
What types of publicity are used to promote a production? • Take a minute to write down some ideas!!!
Types of Publicity… • Posters • Leaflets • Mailings • Free ads • Paid ads • Radio • Television • Window displays • Other creative ideas
What is the most cost-effective publicity? “You’ve gotto see this!” WORD OF MOUTH!
Thank you for joining us in our journey through the 3 branches of theatre… Stay tuned for more exciting adventures like these!
Let’s do some poster analysis This is a (comedy/tragedy/ drama/musical)… This show is about … This show is set in…. This is a good show for people who like…
A little more… This is a (comedy/tragedy/ drama/musical)… This show is about … The mood of this show is…. This is a good show for people who like…
Your turn! • Watch the following Broadway musical trailer for the hit show War Horse: https://www.youtube.com/watch?v=wujNwkObgN4
YOUR TURN! • Design a poster for the show on an 8 ½ x 11-inch piece of paper. • Your poster must have the show’s title, a tagline (like the one in Once) and at least one graphic image. • Your poster should help the potential audience understand the mood of the show (upbeat, sad, suspenseful, etc.). • DUE WEDNESDAY!