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Stakeholders : Aliens or Allies?

PDF Management Services Pty Ltd. Stakeholders : Aliens or Allies?. 94 th Annual Conference of Local Government Hobart - June 2006. Workshop Objectives. To think strategically about stakeholder involvement in council activity.

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Stakeholders : Aliens or Allies?

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  1. PDFManagement Services Pty Ltd Stakeholders: Aliens or Allies? 94th Annual Conference of Local Government Hobart - June 2006

  2. Workshop Objectives • To think strategically about stakeholder involvement in council activity • To better engage stakeholders by understanding their different needs • To build relationships that deliver for council and for stakeholders

  3. What’s so important about stakeholders? • Clearer interdependencies • urban planning and health • resource use and the environment • community connection and prosperity • … and all of the above

  4. What’s so important about stakeholders? Triple Bottom Line • People and society require resources to meet their needs, including achieve health and well-being • Economics is the process of resource allocation • Resources are limited in supply as well as in nature and must be sustainable

  5. What’s so important about stakeholders? • Increasing expectations • consumers • civil engagement • Resource efficiency • Short-comings of isolated expertise and ‘silos’

  6. “…suppression of mutual loathing in search of resources” Working with stakeholders – a definition? adapted from/ascribed to Chris Murray Director of Learning and Development, CABE, UK

  7. Working with stakeholders – the experience? Allies Aliens • more like ‘us’ • not like ‘us’ • cooperative • one-eyed • compliant • unpredictable • reasonable • uncooperative • unaccountable • reliable

  8. Identifying stakeholders Who will be affected? Who might influence the result? • Consider impacts beyond immediate goals? • social • economic • environmental

  9. Exercise Scenario: Wide local community impact – identified with group Question: Identify likely stakeholders who will be affected by this scenario? Question:What are their needs?

  10. Influence High Interest Low High Influence and Interest Engage Partner Inform Consult

  11. Degrees of engagement more effort but greater returns Collaboration providing mutual support Coordination aligning activities Cooperation sharing resources • Partnership equals: • Sustainable relationships • Joint plans • Written Protocols • Clearer Roles Networking exchanging information Consulting seeking input

  12. Summary • Fit the strategy to the stakeholder • one size does not fit all • Some of the best allies may look like aliens – at first sight • Manage any partnerships proactively

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