1 / 121

Hill Top in the Valley – All Floors

Hill Top in the Valley – All Floors. 19 AUG 2019. Prepared by BPI Team. Strategic Establishment. Financial Overview Update (Partial). 18,277. 109,344. $167. * Finance Update 2019/08/19 based on New AC assumptions. 7/F The Rock. Financial Overview Update (Partial).

amber
Download Presentation

Hill Top in the Valley – All Floors

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Hill Top in the Valley – All Floors 19 AUG 2019 Prepared by BPI Team CONFIDENTIAL Strategic Establishment

  2. Financial Overview Update (Partial) 18,277 109,344 $167 * Finance Update 2019/08/19 based on New AC assumptions

  3. 7/F The Rock

  4. Financial Overview Update (Partial)

  5. Financial Overview Update (Partial)

  6. HTV 7th Floor (The Rock) Business Operation Model Value Proposition: “All Day Dining offers organic and healthy-living menu for gym-goersand everyone in the family” Value Target Customers: Family with Kids / Gym-Goers / Foodies that appreciates healthy or organic elements / Western-Cafe regulars Operating Hours: Weekdays: 12:00-22:00 / Weekends: 08:00-22:00 (6 days / week) Seat Capacity: 140 = • Dishes & Offerings • Menu features herbs from in-house hydroponic farm • Selective Farm-to-table ingredients from local boutiques • Fresh in-house cold pressed juice featuring Master Cleanse • Nutritionist collaborated special menu created for gym-goers (Separate Menu Section) • Children’s Menu (Separate Menu) • Programme & Events • Seasonal Farm series menu, showcasing a unique selection of top-notch produce from local farmers • Kids program featuring Captain JC and cheering team, to connect the families with ten areas of HKJC charitable contribution. Quality (Key / Differentiating / Winning) • Service Differentiator • Interactive experience with children for aquarium / hydroponic farm (e.g.. Hydroponic garden tour and 15-min class for kids) • Offer kids-friendly gifts e.g. small toys / DIY kit, interactive placemats • Venue / Hardware • Aquarium educating children on species of fish; divers as visual entertainment • Dining venue allows parents to have a plain sight to their children while playing at Magic Valley • Green panel echoes to the menu theme • Benchmark • Internal: • Six Furlong • Ladies Purse • External Clubs: • AMC The Deck • HKCC Garden Room • DC Dynasty Cafe • External Commercials: • Grassroots Pantry • Cafe Causette Pricing Menu Concept Price

  7. Menu Logic / Frequency of Change • Menu Design Concept • We are creating the menuserve comfort food with the philosophy of always using noble products with local ingredients as well as remarkable produce from overseas. • Emphasize on organic food items and farm-to-table ingredients from the locals farmers such as Mapopo farm, HKFYG organic farm. • Cover mainly healthy, superfood and vegan salads, products such as quinoa, wild salmon and honey • Vegetarian options in each food categories • Feature light dishes for young singles, couples and gym-goers e.g. Beetroot & Quinoa Salad, Tomato Tart Tatin • Feature organic-certified meats and sustainable seafood for family with kids e.g. Home Smoked Crispy Pork Belly, Seafood Bouillabaisse • Sandwiches for everyone in the family, e.g. Beet & Shawarma • Feature HKJC hydroponics' garden program for herbs and some vegetables • A children “all day menu” with extended food concept from the a la carte menu featuring natural, organic, gluten-free food option such as free range eggs breakfast, hormone-free beef burger, sustainable fish fingers, etc. • Frequency of Change • 4 times per year based on seasonality of locals farms • Offer short-seasonality food items (1 month) on food promotions • Juice & Beverage Program • In-house cold pressed juice, selections rotate frequently to provide more selections • Offer seasonal cleanse juice & detox juice program • Organic / biodynamic wine program

  8. Sample Menus – 7/F The Rock

  9. Sample Menus – 7/F The Rock

  10. Price Positioning – 7/F The Rock vs. Internal & External Clubs AC: $167 Lunch: $190 Dinner: $202 AC: $185 AC: $192 AC: $180 AC: $157 OpenRice: ~$300 AC: $137 Max: $248 Min: $98 Max: $238 Min: $108 Max: $428 Min: $158 Max: $298 Min: $72 Menu Price Max: $338 Min: $60 Max: $212 Min:$82 Max: $148 Min: $68 Max: $348 Min: $148 Max: $328 Min: $63 Max: $148 Min: $78 Max: $72 Min: $68 Max: $98 Min: $30 Max: $132 Min: $35 Max: $128 Min: $78 Max: $70 Min: $70 Max: $100 Min: $88 Max: $118 Min: $56 Max: $60 Min: $56 Max: $74 Min: $51 Max: $78 Min: $78 Max: $138 Min: $108 Max: $108 Min: $68 Max: $65 Min: $38 Max: $78 Min: $45 Max: $78 Min: $30 Max: $69 Min: $25 w/o breakfast w/ breakfast Business lunch focus Sources: 7F The Rock – draft menu AMC The Deck – menu from official portal HKCC Garden Room – menu from official portal Six Furlong – current menu

  11. Signature + Noteworthy Dishes comparison with External Benchmark Price of Dish $200 $150 $100 $50 $0 Café Causette High energy salad $258 Café Causette Lobster bisque $198 AMC The Deck Beetroot salad $128 [The Rock] Seafood bouillabaisse $128 Grassroot Pantry Raw Cacao Torte $128 Café Causette Mango and coconut layer cake $128 $118 Ladies Purse Bouillabaisse $98 [The Rock] Beetroot & quinoa salad [The Rock] Lemongrass and chia seed parfait $78 $77 HKCC Garden Room Lobster bisque AMC The Deck Delice passion fruit and chocolate $68 $60 Six Furlong Fine Shrimp Bisque $55 Ladies Purse Trio Berries with Whipped Cream $48 HKCC Garden Room Beetroot and friseesalad Noteworthy Dish 2 Noteworthy Dish 3 Noteworthy Dish 1

  12. Wine & Beverage (Pairing Options) • Organic & biodynamic wines are always indicate on the label with the different symbols below • Beetroot & quinoa salad Roasted baby beetroots, quail egg, cranberry, spinach and walnut vinaigrette  • Vouvray “La Dilettante”, Domaine Catherine & Pierre Breton 2017, Loire Valley, France • Glass - $58 / Bottle - $188 • Dry white wine from Chenin grape – with delicate aromas of ripe stone fruit. The precise minerality will cut through the earthiness of the baby beetroots and will delicately supplement the quail egg. • Seafood bouillabaisse Fish and shellfish, rich saffron broth, garlic aioli • Cotes de Provence, La Courtade2007, Provence, France • Glass - $75 / Bottle - $208 • To match the Mediterranean influence there is nothing better than a round and generous100% Rolle white wine. The rich texture will enhance the saffron and balance the garlic aioli. • Lemongrass and chia seed parfait Mixed berries, oatmeal and nuts crumb • JuranconMoelleux2017 - Domaine de Souch, South West, France • Glass - $58 / Bottle - $188 • A classic Jurancon with ripe citrus & apricot characters  - great balance between sweetness & acidity.

  13. Org Chart & Key Metrics – 7/F The Rock The Rock Annual Cover: 109,344 (No WD Breakfast) Headcount: 40 Remark: Staff also responsible to support Magic Valley, Kitchen Studio and Party Room operations CONFIDENTIAL

  14. Parking Lot Items See Excel attached. CONFIDENTIAL

  15. 7/F Trio

  16. Financial Overview Update (Partial)

  17. Financial Overview Update (Partial)

  18. HTV 7th Floor (Trio) Business Operation Model Value Proposition: “A family floor for gathering and diversity in Chinese fare is explored” Value Target Customers: All segments for Weekdays and Cross Generation Gatherings focus for Weekends Operating Hours: Weekdays: Lunch 12:00-14:30 Dinner 18:30-22:30 / Weekends: Lunch 12:00-15:00 Dinner 18:00-22:30 (Closed on Tue) Seat Capacity: 226 = • Dishes & Offerings • A la carte menu covers mainly Jiangsu, Zhejiang cuisine and selective Sichuan dishes • Noodle bar has four choices of handmade/pull noodles; accompanied with choice of five toppings; and three soup base. • Hotpot menu has seven soup base in seasonal rotations. Over 60 choices of ingredients to choose from. • Weekend dim sum (Shanghainese) menu for family gathering • Programme & Events • Guest chef from regional China culinary area visiting twice a year. • A seasonal cold brew tea programme such as ice-dripped tea in summer, yamechagyokuro八女茶玉露 with jasmine green for spring, etc. • Annual chef’s market visit in China for exclusive ingredients such as 二荊條 chilli • Special made condiments from local boutique 醬油老廠 for exclusive by HKJC Quality (Key / Differentiating / Winning) • Venue / Hardware • Two private dining rooms feature karaoke and mahjong. • Service Differentiator • Engaging noodle bar chef interact with members for artesian noodles • Spice and herb trolley offers the freshest and enticing flavour • Service gadget for the families such as apron, mobile phone protector and spectacle. • Benchmark • Internal: • Gallop • Oi Suen • External Clubs: • AMC The Horizon • DC Imperial City • HKGC The Pavilion • External Commercials: • Zhejiang Heen • Firewell Hotpot Pricing Menu Concept Price

  19. Menu Logic / Frequency of Change • Menu Design Concept • Diversify menu choices targeting to differentiate from the casual dining in Gallop and formal Cantonese dining in Fortune. • Emphasize on authenticity and cooking techniques. E.g. 生煎包 done in the authentic way instead of microwave • Cover mainly Jiangsu, Zhejiang cuisine, and some Sichuan selections • Noodle bar menu features more adventures regional flavours such as Chongqing style, with monthly addition of new item. • Feature light dishes for children e.g. 魚湯小刀麵, 淮揚湯包 , 龍鬚桂花魚絲 • Plant-based protein alternatives also available such as Omni Pork Siu Long Bao. • Frequency of Change • Twice every year • Summer: Focus on light dishes • Autumn: Feature seasonal items such as 大閘蟹 , 生煸草頭 , 酒糟蒸河鰻 • Hotpot Varieties • 花膠濃雞湯 for the ladies • 辣蟹海鮮火鍋 for the spicy palate • 宮廷菊花火鍋 light yet fragrance soup base • Family-friendly Beverage • Cold-brew cha: refreshing and low in caffeine • Dessert • Shanghainese dessert • Herb jelly dessert featuring flour dumplings and green tea ice-cream

  20. Sample Menus – 7/F Trio (A La Carte) (1)

  21. Sample Menus – 7/F Trio (A La Carte) (2)

  22. Sample Menus – 7/F Trio (A La Carte) (3)

  23. Sample Menu – 7/F Hot Pot (1) CONFIDENTIAL

  24. Sample Menu – 7/F Hot Pot (2) CONFIDENTIAL

  25. Sample Menu – 7/F Hot Pot (3) CONFIDENTIAL

  26. Sample Menu – 7/F Hot Pot (4) CONFIDENTIAL

  27. Price Positioning – 7/F Trio ALC vs. Internal & External Clubs AC: $373 Lunch: $284 Dinner: $468 AC: $274 AC: $220 AC: 310 AC: $285 AC: $258 AC: $290 Max: $228 Min: $78 Max: $398 Min: $58 Max: $306 Min:$118 Max: $268 Min: $55 Max: $148 Min: $58 Max: $338 Min: $62 Max: $98 Min: $58 Max: $138 Min:$48 Max: $388 Min:$148 Menu Price Max: $238 Min:$108 Max: $178 Min:$68 Max: $1,188 Min:$78 Max: $198 Min:$58 Max $128 Min$98 Max: $298 Min:$148 Max: $168 Min:$48 Max: $270 Min: $55 Max: $108 Min:$108 Max: $398 Min:$138 Max: $268 Min:$128 Max: $198 Min:$128 Max: $258 Min:$108 Max: $229 Min:$63 Max: $640 Min:$128 Max: $388 Min:$108 Max: $638 Min:$118 Max: $480 Min:$198 Max: $328 Min:$88 Max: $165 Min:$52 Max: $518 Min:$78 Max: $205 Min:$68 Max: $598 Min:$108 Max: $438 Min:$78 Max: $598 Min:$168 Max: $420 Min:$63 Max: $580 Min: $238 Max: $538 Min: $118 Max: $1,038 Min: $88 Max: $588 Min: $88 Max: $888 Min: $108 Max: $282 Min: $82 Max: $798 Min: $92 Max: $1,180 Min: $138 Max: $688 Min: $268 Max: $1,450 Min: $150 Max: $835 Min: $182 Max: $680 Min: $318 Max: $1,688 Min: $118 Max: $468 Min: $168

  28. Price Positioning – 7/F Hot Pot vs. External Commercials Simulated AC: $413 OpenRice: ~$300 Menu Price

  29. Signature + Noteworthy Dishes comparison with External Benchmark • [Le Jardin de Jade] • (Braised Sea Cucumber • Premium size 1/2 Price of Dish $680 ) $680 [Trio] (Braised Sea Cucumber Premium size 1/2) $750 $600 $450 $300 $150 $0 Zhejiang Heen Braised Sea Cucumber with Leeks (Regular size) $580 $248 Zhejiang Heen Stir-fried Eel [Trio] Stir-fried Eel • Pancake $238 Le Jardin de Jade Jelly Fish Spring Onion Oil $128 $118 [Trio] Jelly Fish Spring Onion Oil Noteworthy Dish 2 Noteworthy Dish 3 Noteworthy Dish 1

  30. WIP version Under discussion Wine & Beverage (Pairing Options) • Chicken essence • Razor Clams • Gavi di Gavi, Cantine Volpi 2018, Piedmont, Italy • Glass - $58 • Dry white wine from Cortesegrape – with delicate aromas of ripe stone fruit. The texture is pleasant, fresh and harmonious • Sautéed Shredded Mandarin Fish • Pickled Vegetables • Cloudy Bay 2018, Marlborough, New Zealand • Glass - $78 • Quite a weighty, textural sauvignon blanc with pleasing richness adding appeal to citrus, grapefruit, capsicum, and nutty lees flavours. A moderately complex wine in a savoury rather than fruity style. • Braised Pork Belly (Fresh Abalone / Sea Cucumber) • Châteauneuf-du-Pape, Château Mont-Redon 2016, Rhône Valley, France • Glass - $108 • Dark color with violet rim. Ripe and rich nose with intense dark fruit character combined to complex toasted aromas. The broad and solid mouthfeel with velvety texture yield to a full-bodied wine with great balance.

  31. WIP version Under discussion Wine & Beverage (Pairing Options – Hot Pot & Noodles) • Chrysanthemum hotpot • Signature cold blew tea • Glass - $58 • Cold brew tea has lower caffeine content and reduce blood sugar. Less acid in tea overall and pure flavor of tea. • Singaporean spicy crab pot • ShichikenYamanokasumi sparkling nigori • Glass - $ 90 • Yamanokasumi follows traditional techniques of Japanese sake, this sparkling sake the bubbles are gentle and there’s a pleasant Ginjo sake aroma, strong melon and peach flavours after taste. • Fine noodles in bouillon • Bodegas Muñana 2010, Granada, Spain • Glass - $78 • The grape is 100% Petit Verdot. The aroma reminds us of ripe red fruits, with spicy touches of vanilla, cinnamon and nutmeg. Tannin in soft mouth, accompanied by a just acidity, which makes your tasting pleasant and round.

  32. Org Chart & Key Metrics – 7/F Trio Trio Annual Cover: 123,660 Headcount: 60 CONFIDENTIAL

  33. Parking Lot Items See Excel attached. CONFIDENTIAL

  34. 2/F The Crest

  35. Financial Overview Update (Partial)

  36. Financial Overview Update (Partial)

  37. HTV 2nd Floor (The Crest) Business Operation Model Value Proposition: For neophytes to connoisseurs, the extensive wine list from the old and new worlds with cheese and charcuterie are met with this cozy place for a glass of a new release before buying a few cases or a high wine gathering for an unusual afternoon. Value Target Customers: Young singles / Senior couple / Empty nesters – Under18 not allowed Operating Hours: Everyday 12:00-21:30 Seat Capacity: 33 = • Dishes & Offerings • An award winning cheese master will age and select a range of exclusive cheeses for the wine shop • Hand sliced IbericoJamon from small Spanish producer from Salamanca. (Direct supply) • Creative house made charcuterie program • Monthly menus highlighting seasonal wines and showcasing rising winemakers • Programme & Events • Rising winemaker • Tailor made wine experience • Monthly exclusive wine flights • Wine & regional food pairing (Specific wine regions matching the food area specialty) Ex: Petite Arvine and Old Emmental from Switzerland • Jambon Noir with Patrimonio Corsica Quality (Key / Differentiating / Winning) • Service Differentiator • Iberico ham sliced with a Berkel at the table to create interactions with members. (Space) • Zaltodrinking experience Zalto make glassware of the highest quality. A small range of beautiful handmade products deliver the wine superbly • Jockey Club limited edition decanters • Riedel unique pieces available only for the HKJC (Blue/Engraves) • Venue / Hardware • Cozy and warm atmosphere • Bossa Nova background • Easy access to both clubhouses based on the 2nd floor location Pricing • Benchmark • Internal: • N/A • External: • Fine Wine Experience • La Cabane • LQV Price

  38. Menu Logic / Frequency of Change • Menu Design Concept • Concept: Extensive Selection of wines available to consume on site or for takeaway • Beverage menu: Unique offering in Asia of two La Tache Grand Cru by the Glass • Monthly change of the wine by the glass selection • Food menu: home made charcuterie and premium cheese selection • Presentation: Interactive design of the wine list with iPad and CorkGuru systems • Target client: Young singles + couples + empty nesters + senior couples and singles • iPad for the wine list • A5 size menu with skin finish in sustainable leather in colors complementing the surroundings (brown, gold, white…) • Frequency of Change • Monthly themed cold cuts selection • Pate en croute of the day • Rillettes of the day

  39. Sample Menus – The Crest

  40. Signature + Noteworthy Items comparison with External Benchmark Price of Dish [The Crest] Assorted cheeses 5 kinds of cheese $358 $358 HK Country Club Saint germain Cheese platter $360 $270 $180 $90 $0 HKCC Wine cellar Charcuterie board 2/3 pers $360 [The Crest] Duck foie gras terrine 80g $298 Saint Germain Homemade foie grasterrine $188 [The Crest] Duck foie gras terrine 80g $158 Saint Germain Cold cut platter $188 $160 LQV Charcuterie platter

  41. Org Chart & Key Metrics – The Crest Cyrielle Mascaro Head Sommelier (C10) Wine Bar Manager (C9) X 1 Headcount: 6 Annual Cover: 7,269 Assistant Wine Bar Manager (C7) x2 Wine Specialist (C5) x 1 Wine Specialist (C5) x 2 (2 Days Work a week) *Food Prepared by kitchen as ordered

  42. 1/F Stable Cafe

  43. Financial Overview Update (Partial)

  44. Financial Overview Update (Partial)

  45. HTV 1st Floor (Stable Cafe) Business Operation Model Value Proposition: “Stables Cafe is a home for trendy desserts, coffee experiences, and a dog friendly cafe for Members with dogs, offering owners a variety of activities and celebration opportunities with their pets”” Value Target Customers: Young singles / Senior couple, no children / Empty nesters Operating Hours: Everyday 08:00-20:00 Seat Capacity: 42 = • Dishes & Offerings • Asian and Western inspired desserts, referencing local tastes Danishes, gourmet sandwiches and savory items; breakfast items served in the mornings • State-of-the-art La Marzocco LEVA X producing coffees that focus on substance over style • Cold brew teas and coffees, juices, soft drinks; no alcohol • Dog centric items; cakes, meals, snacks, dog foods • Limited selection of dog retail items and accessories • Programme & Events • One-day affairs for ponies visitations • Private dog birthday parties • Professional dog behaviorists visitation as lifestyle event • Puppy petting zoo • Doggy fashion show Quality (Key / Differentiating / Winning) • Service Differentiator • Signature desserts that can only be found at Stables • Coffee focus; simplistic but high quality with two different blends of coffee beans • Staff able to cater to dogs; service bowls for snacks and water • Venue / Hardware • Designed modelled off a horse barn • Patio area • Two paddocks for ponies display • Dog-friendly area (outdoors) • La Marzocco Leva X • Leash hooks for dogs on the walls in the patio to leash dogs Pricing • Benchmark • Internal: • N/A • ExternalCommercials: • Shari ShariKakigori House • NOC • Coffee Academics • % Arabica Price

  46. Menu Logic / Frequency of Change • Menu Design Concept • Primarily an attractive dessert driven outlet, catering to local tastes with Western & Asian flavours, to entice families with young children and young adults looking for instagrammabledishes • Other sweet and savory items will be available throughout the day (offerings vary throughout the day) for senior and mature Members looking for a light bite • Snacks and cakes available for dogs, offering a space for dog owners to bring their pets • A simplified coffee selection, with real focus on crafting high quality coffees • Simple juices, soft drinks and no alcohol • Frequency of Change • Core items will be identified via demand, and be reviewed every 6 months • General cakes & desserts will be reviewed every quarter to reflect seasonality • General sandwiches will be reviewed every quarter • Dry dog snacks (sourced) will be reviewed annually, and wet dog snacks (homemade) will be reviewed every 6 months

  47. Sample Menus – Stable Cafe (1)

  48. Sample Menus – Stable Cafe (2)

  49. Price Positioning – 1/F Stable Cafe vs. External Commercials AC: $87 OpenRice: ~$600 OpenRice: ~$75 Menu Price Max: $100 Min: $82 Max: $68 Min: $28 Max: $78 Min: $38 Max: $68 Min: $28

  50. Signature + Noteworthy Dishes comparison with External Benchmark Price of Dish $128 $120 $90 $60 $30 $0 • Mr & Mrs Fox • Home Smoked Salmon Shari Shari Matcha Cream Special $98 [Stable Café] Smoked salmon & guacamole toast sandwich $68 [Stable Cafe] Japanese shari-shari $58 Le Salon De The Cream puff $60 $38 [Stable Cafe] Choux puff selection Noteworthy Dish 2 Noteworthy Dish 3 Noteworthy Dish 1

More Related