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Members : Janice Madueño Carolina Miura Ximena Muro Luis Alberto Sierralta

My Virtual Model www.mvm.com. Members : Janice Madueño Carolina Miura Ximena Muro Luis Alberto Sierralta. General Information. Mission World leader in virtual identity Human 3D avatars Innovator in personalized shopping Believable 3D visualization Social shopping interoperability

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Members : Janice Madueño Carolina Miura Ximena Muro Luis Alberto Sierralta

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  1. My Virtual Model www.mvm.com Members: JaniceMadueño Carolina Miura Ximena Muro Luis Alberto Sierralta

  2. General Information • Mission • World leader in virtual identity • Human 3D avatars • Innovator in personalized shopping • Believable 3D visualization • Social shopping interoperability • Content management & digitalization services Address: 80 Queenstreet , suite 502 Montreal, Quebec Canada H3C 2N5 My Virtual Model Inc. was co-founded by Louise Guay, Ph.D., and Jean-François St-Arnaud. The first release of My Virtual Model in 1997 was a major breakthrough in online customer service. In 2000, PTM became My Virtual Model Inc., in recognition of the company's focus on the online apparel shopping market

  3. The business is divided into five product lines: Virtual Dressing Room, Virtual Model Network, Virtual Room, Digital Manufacturing Tool, and Clicdesign Adobe plug-ins. BUSINESS INFORMATION • What information do they collect • Demographic data- gender and age group ,ZIP code or postal code, demographic database, to get a broad idea of who our users are. We will also use this information to draw anonymous statistics. • Measurement and facial data • E-mail address • Statistics -We send summaries of statistical data to each MVM affiliates on a regular basis in order to help them to manage their own sites. We may also use these combined statistics for research purposes, and to develop better services for our users and affiliates in the future.

  4. What do they offer to Business clients? How do they make money? Increase conversion & average order value. Decrease returns while increasing customer loyalty & satisfaction. Differentiate your website by having the best user shopping experience. • Value to Brands, Retailer & e-Tailers • Drive top line revenue with 100% assortment from 2D and 3D catalogs. • Significantly increase average order value (AOV). • Increase conversion rates by up to 60%. • Better understand what users are searching for. • Drive up customer satisfaction and retention while building brand loyalty. • Acquire new users • Enable customers to see the complete look prior to purchasing. • Provide a platform for retailer and customer to have a private conversation. • Leverage investment in 3D by activating 3D content on Search portals and shopping comparison sites using 3D Visual Search. • Detailed metrics and KPI reports provide detailed insight on user trends and behaviors.

  5. How to become a Business customer? • You enter the website, enter data . • And a sales representative will contact you

  6. Clients • Use MVM to market and sell their products via 3D online shopping experiences. • Business lines include: • soft goods (clothing, bed linens, etc) • hard-goods (appliance merchandising, home design and planning, etc). • Adidas • Sears • H&M • Speedo • Levi Strauss &Co. • BestBuy • Glamour • Rodale • Disney • Social networks: • Facebook • My Space • iVillage.com • gURL

  7. Results from Business Customer: using MVM Lands' End Improves Online Profitability Via My Virtual Model Technology. • Data gathered from a four-week period in November 2000 compared against data from January 2001 reveals that the average order value of shoppers who used the model to shop online at landsend.com was 16 percent higher than the average order value of those who did not. Furthermore, online shoppers who used the model were 19 percent more likely to purchase items than shoppers who did not.

  8. Income information • We couldn’t find the amount but here is a link for a report of income.

  9. Partners • 20-20 Technologies-is the leading provider of computer-aided design and sales software for the commercial and residential interior design markets. • Logical Apparel Solutions -provides clients with actionable market intelligence through online consumer surveys of apparel items • Opti Tex-specializes in the development of innovative, easy-to-operate 2D and 3D Fashion Design Software. • Dell - is the world's leading computer systems company. We design, build and customize products and services to satisfy a range of customer requirements. Parity- principals founded the open source Higgins project as part of Parity's SocialPhysics.org initiative and continue to lead its day-to-day development. Berkman Center for Internet & Society -A research program founded to explore cyberspace, share in its study, and help pioneer its development.

  10. Important information • We found that it’s not only to try clothes, you can also create showrooms.

  11. Recommendations • Whentheuserwantstopurchase, the page redirectstoanother link. (thatmakestheprocessslower, purchasesshouldbedone insidethewebsite). • Searchbutton in the home page isnoteasytofindwe’restilllookingforit (forexampleifwewantadidasclothinghow do wefindit?) • There’stoomuchinformation, wesuggest more simplicitytotheplatformdesign. • Youcan’t try all of theclothes. And there’s no enoughdiversity of clothes.

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