1 / 10

SESSION 4: MARKETING

SESSION 4: MARKETING. TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following: Week 1: Introduction Week 2: Entrepreneurship Week 3: Idea development Week 4: Marketing Week 5: Competitors and Organisational and legal structure

amelie
Download Presentation

SESSION 4: MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SESSION 4: MARKETING

  2. TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following: Week 1: Introduction Week 2: Entrepreneurship Week 3: Idea development Week 4: Marketing Week 5: Competitors and Organisational and legal structure Week 6: Technical developments and Risk assessment Week 7: Finance Week 8: Integrating and control Week 9: Guest speakers Week 10: Summary

  3. CONTACT DETAILS SURGERY HOURS On Request

  4. Mind stretcher • What are the best and worst marketing campaign you have seen and why?

  5. Important general questions Will the window of opportunity be open long enough to exploit the idea? Can this business idea grow over time to a big business? How big do you want this business to be?

  6. Important specific questions • Who will buy your product/service? • What are the specific needs of these customers? • What are the specific characteristics of the products/services that you will be selling to satisfy the above needs?

  7. Marketing of products and services • Product – what will you offer • Price – what will you charge for the product/service • Promotion – how to keep customers informed • Place – where en how will they get hold of product

  8. Exercise • Select the best idea that you can implement. • Define the • Specific characteristics of the product/service • The potential price of it • How you are going to communicate to your customers • Where you will sell your product/service

  9. ANY QUESTIONS?

More Related