1 / 11

Opportunities for crossboarders publishing : new frontiers

Opportunities for crossboarders publishing : new frontiers. Les possibilités de nouveaux marchés internationaux pour les éditeurs : nouvelles frontières. Français Canal 1. English Channel 2. CROSS BORDER PUBLISHING – TURKEY–. Neslihan Tokcan. FIPP World Congress. Paris, May 27th 2003.

amena-beach
Download Presentation

Opportunities for crossboarders publishing : new frontiers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Opportunities for crossboarderspublishing : new frontiers Les possibilités de nouveaux marchés internationauxpour les éditeurs : nouvelles frontières

  2. Français Canal 1 English Channel 2

  3. CROSS BORDER PUBLISHING – TURKEY– Neslihan Tokcan FIPP World Congress Paris, May 27th 2003

  4. Turkey – A General Overview • Consumer Magazine Market • Cross Border Publishing – Opportunities CROSS BORDER PUBLISHING TURKEY

  5. Turkey – A General Overview • Consumer Magazine Market • Cross Border Publishing – Opportunities CROSS BORDER PUBLISHING TURKEY

  6. With 68 million people Turkey’s population is almost twice as big as Poland’s which has the biggest population among new EU members. Its purchase power parities lie far below the average of these countries. COMPARISON POPULATION AND PER CAPITA GNP (in PPP) Population 2002 in Mill GNP/per capita 2001 (int’l US$- purchase power parities) Poland Czech Republic Hungary Slovak Republic Lituania 9.370 14.320 New EU Members 11.900 11.780 8.350 Turkey 5.830 Source: World Development Indicators Database, World Bank, April 2003

  7. Most of the expenditures are made by the A and B groups. They reflect 15% of the total population, and 20% of the urban population of Turkey. COMPARISON POPULATION AND PER CAPITA GNP Population 2002 in Mill GNP/per capita 2001 in US$ Poland Czech Republic Hungary Slovak Republic Lituania 7.487 13.912 New EU Members 13.087 9.875 14.652 Total A/B A 2,859 Turkey 8,506 16,243 Source: Eurostat, OECD

  8. In comparison to the average of new EU member countries the Turkish population is very young: More than 70% is under 35. COMPARISON AGE STRUCTURE 2001 in % 0-14 15-34 35-44 >45 Average New EU Members 30 14 38 18 35 36 11 18 Turkey Source: Eurostat

  9. Turkey – A General Overview • Consumer Magazine Market • Cross Border Publishing – Opportunities CROSS BORDER PUBLISHING TURKEY CROSS BORDER PUBLISHING TURKEY

  10. + = Advertising revenues almost equal sales revenues. Main advertising expenditures are made by the Telecommunication sector followed by Cosmetics and Personal Care. REVENUE OFCONSUMER MAGAZINES IN TURKEY - 2002 Mill US$ 31,6 29,7 Info-Tech-Telecom. Cosmetics/Personal Care Finance Textile 61,3 Decoration/ Construction Automotive Others

  11. In Turkey the magazine market share is lower than in new EU member countries. In general, mass media are favored. This can be also seen by the significantly higher market share of newspapers. ADVERTISING MARKETSHARE OF TURKISH MEDIA 2002 in % TV Radio Newspapers Magazines AverageNew EUMembers Turkey Source: World Magazine Trends 2002-2003

More Related