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Coors Light, “I need to vent”

Coors Light, “I need to vent”. Nick VanDyke & Aaron Warren. Market Innovator. Coors has always been an innovator in the beer market with their creative packaging. Vented wide-mouth top “Frost brewed liner” Rocky mountain label First brewery to introduce wide mouth cans. The Vented top.

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Coors Light, “I need to vent”

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  1. Coors Light, “I need to vent” Nick VanDyke & Aaron Warren

  2. Market Innovator Coors has always been an innovator in the beer market with their creative packaging. • Vented wide-mouth top • “Frost brewed liner” • Rocky mountain label • First brewery to introduce wide mouth cans.

  3. The Vented top Original intention of wide mouth was to make pouring easier. Vent allows for air to enter the can allowing for an even easier pour. Vent also allows for another national advertising campaign.

  4. Advantages of packaging • Because of these innovations in packaging Coors light has been able to maintain market share in a weakened economy. • Consumers of convenience goods can be largely influenced by packaging. • Interesting packaging can also attract new consumers to the market. • One more ad

  5. Sources • http://mmnpl.wordpress.com/2008/07/24/coors-venting-time-for-men-everywhere/

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