Outline

1. Outline • Value web Speed Alert – Scenario PND dynamic • Value web Speed Alert – Scenario PND static • Value web Speed Alert – Scenario I2V • Speed Alert scenario comparison • Comparing services business models

2. Extension of navigation device with subscription to road and speed alert update signals Extension of navigation OBU hypothethical case Value web Speed Alert – Scenario PND dynamic Essentially broadcasting of road and speed alert updates Storage / Hosting voluntary visual and audible speed alert as an extension of current navigation scenario. Updates by GPRS data broadcasting Data infrastructure provider Data collection Data aggregation Decision making Service provider End user NRA Regulation Application provider Communi- cation provider Speed alert updates (road/track; new limit; timeframe) dynamic, based on congestion or incident management static, based on regulation and road network extension are broadcasted to the devices NRA Digital map provider Advertising Device provider • functions • map creation* • speed limits map* • road update • speed limit update • subscriber/ broadcast service • position identification* • speed identification* • alert generation nomadic Essential in this scenario is a uniform map that is up to date (e.g. LIVECHANGINGMAPS), according to a standard

3. hypothethical case Value web Speed Alert – Scenario PND static Subscribers are allowed to receive a new dvd or download regularly Storage / Hosting voluntary visual and audible speed alert as an extension of current navigation scenario. Data infrastructure provider Data collection Data aggregation Decision making Service provider End user NRA Regulation Application provider Distribution Speed limit updates (road/track; new limit) static, based on regulation and road network extension NRA Digital map provider Advertising Device Provider • functions • map creation* • speed limits map* • road update • speed limit update • distribution service Technical download and/or dispatching of dvd The map provider is kept up to date in collaboration with road authorities and released regularly

4. hypothethical case Value web Speed Alert – Scenario I2V • the company called ‘floatlcd’ produces devices that • receive current limit • display a message in user’s language • reads user’s speed voluntary speed alert provided by roadside transmitting current speed alert shown on small stand alone device Device provider floatlcd Data infrastructure provider Data collection Data aggregation Decision making Speed limit management End user device NRA Speed alert updates (road/track; new limit; timeframe) dynamic, based on congestion or incident management static, based on regulation and road network extension are broadcasted to the devices Regulation Communi- cation provider Roadside infrastructure provider NRA • functions • mapping of transmitters, their current positions and their current speed limit • speed limit update to transmitter • broadcast speed limit by transmitter/device • speed identification* • alert generation • roadside devices that • transmit a given speed limit • can be updated wirelessly centrally • can be positioned anywhere alongside road

5. Speed Alert scenario comparison

6. Comparing services business models • RTTI gathers, analyses and broadcasts information – is only location based and not individual • Speed limits are not based on aggregated data but on decisions or business rules – speed alerts are location and (individual) speed based • Depending on the chosen technology, especially at the driver’s end, the business models can be integrated