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Transactional Context

Where in the World Versus What’s on the Web An Examination of Web-Based Locational Information for Selected Firms in the Hospitality Sector Jim Wyse and Christine Strong. Transactional Context. Location-Constrained Enterprises (LCEs) Enterprise Location is a Material

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Transactional Context

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  1. Where in the World Versus What’s on the WebAn Examination of Web-Based Locational Information for Selected Firms in the Hospitality SectorJim Wyse and Christine Strong

  2. Transactional Context • Location-Constrained Enterprises (LCEs) • Enterprise Location is a Material • Transactional Consideration, i.e., • Transactions are ‘Location-Referent’ • Research Issue: Adequacy of Web-Based, • Transaction-Supporting Information for • an LCE’s Location-Referent Transactions. • Research Setting: Hospitality Sector

  3. Location-ConstrainedEnterprises (LCEs) Location: A Material Transactional Consideration Location-Independent Enterprises Location-Dependent Enterprises Locationally Dependent Enterprises LocationallyIndependentEnterprises

  4. Virtual vs Reality • The Web: Anywhere, Anytime • Transactions • The World: Location-Constrained, • Time-Restricted Enterprises

  5. Research Focus Research Focus • Adequacy of Transaction-Supporting Information • for Location-Referent Transactions Provided by • Web-Based, Map-Serving Business Directories • Web-Based Business Directories: Provide • Enterprise Information • Web-Based, Map-Serving Business Directories: • Provide Enterprise Locational Information

  6. Web-Based, Map-Serving Directories: An Example

  7. LCE Mini-Cases • Four Illustrative Cases • ‘Importance-of-Place’ Assessments • Instances of Locational Information • Inadequacy

  8. Woody Island Resort

  9. Oceanview Efficiency Units

  10. Methodology • No Prior, Directly Related • Academic Work • No Methodological Guidance • Devised a 5-Stage Methodology

  11. 5-Stage Methodology • Identify enterprises in an industrial setting where enterprise location is a material transactional concern (111 enterprises) • Select directories whose geographical coverage includes the region containing the LCEs (3 directories) • Obtain coordinates of the geographical location of each LCE (GPS instrumentation) • Extract coordinates of each LCE’s location from each directory (URL examination) • Calculate discrepancies in LCE location (great circle distances)

  12. Results – Directory Responses

  13. Results - Enterprise Displacement

  14. LCE Mini-Cases

  15. Locational Information ManagementImplications • Inadequate Locational Information Quality • Potential to Jeopardize Transactions Between • an LCE and its Prospective Customers • LCE Operators Unaware of Web-Available • Locational Information

  16. Recommendations • Awareness by LCE operators of the • directories and their ‘invitation’ • Analysis of an LCE’s locational • circumstances to assess required levels • of locational information content and • correctness • Actions – corrective actions and • accommodating actions

  17. Further Work • Replications using LCEs in other geographical • and industrial settings • Examination of LCE operator directory awareness • and corrective capabilities • Identification of the reasons underlying the LCE • locational discrepancies

  18. More Information • “Badly Off in All Directions: Geo-Placement of • Small Enterprises by Web-Based Business • Directories.” International Journal of Electronic • Commerce. (Summer 2004), pp. 145-159. • Website: www.busi.mun.ca/jwyse

  19. Where in the World Versus What’s on the WebAn Examination of Web-Based Locational Information for Selected Firms in the Hospitality SectorJim Wyse and Christine Strong

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