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GLOBALIZATION AND SOCIAL ASPECTS OF SOCIETY

GLOBALIZATION AND SOCIAL ASPECTS OF SOCIETY. The impact of television Nationalized broadcasters http:// www.youtube.com/watch?v=SjvE3jyAATo. THE TELEVISION EXPERIENCE.

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GLOBALIZATION AND SOCIAL ASPECTS OF SOCIETY

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  1. GLOBALIZATION AND SOCIAL ASPECTS OF SOCIETY The impact of television Nationalized broadcasters http://www.youtube.com/watch?v=SjvE3jyAATo

  2. THE TELEVISION EXPERIENCE • 90 per cent of Canadians still watch television in the traditional sense, more than 8 out of 10 people view “entertainment” on a second device – and that could be a laptop (60 per cent), smartphone (42 per cent) or tablet (23 per cent). • The latest Rogers Innovation Report  found that 61 per cent of Canadians use another device while watching TV, while over a third of Canadians looked up information online while watching. • While Canadians have abandoned more traditional habits, they’re still watching plenty of television. And with the rise in on-demand streaming services, they’re watching more television in one sitting. • On average, Canadians spend seven hours of their weekend parked in front of the TV, watching ‘marathons’ of back-to-back episodes, according to a recent survey. • Stats Canada reported the following statistics for 2003 • http://www.statcan.gc.ca/daily-quotidien/060331/dq060331b-eng.htm • Hours spent by Canadian teens aged 12-17 watching television each week 15 • Canadian homes with one television set 99% • With two or more 59% • With at least three 34% • With cable 76% • http://www.huffingtonpost.ca/2011/07/12/fewer-canadian-watching-tv_n_895622.html

  3. THE TELEVISION EXPERIENCE • Survey highlights:•    Weekday viewing marathons last five hours on average•    Weekend viewing marathons last seven hours on average•    Average viewing marathon for men is 7.2 hours•    Average viewing marathon for women is 6.3 hours•    71 per cent of viewers aged 18-34 watch comedy during their marathons, compared to a national average of 62 per cent

  4. THE IMPACT OF TELEVISION • The most obvious power is the ability to capture our attention • According to some psychologists, television removes the viewer’s consciousness from the immediate social and physical environment, often for extended periods of time • In 1964 Canadian Marshall McLuhan coined the term “the global village” • He maintained that virtually everyone in the world would become connected through television

  5. THE IMPACT OF TELEVISION

  6. THE IMPACT OF TELEVISION • The monopoly is as old as the medium, ever since Arthur Nielsen translated the measurement system that he devised for radio in 1942 to television. The company has been largely impervious to challenge; one notable attempt went under in 1999.

  7. NATIONALIZED AIRWAVES • Many nations have national broadcasters in order to help maintain the culture of their country • In many cases this is a direct effort to avoid an overload of American programming and values • The data show that Canadian private conventional networks are stepping in to occupy the territory CBC is abandoning. • Total hours of Canadian content during prime time across all convention networks increased to 57.5 hours in 2010, up from 49 hours in 2009. • http://laurelrusswurm.wordpress.com/2010/09/03/why-cancon-hurts-canadian-culture-part-3/

  8. WHAT IS CANCONhttp://www.youtube.com/watch?v=yAq_uXNLl8M • CanCon is short for Canadian Content. • CanCon usually refers to the Canadian Radio-television & Telecommunications Commission (CRTC) regulations which require Canadian broadcasters to dedicate a certain percentage of their programming to Canadian material. • As far as music is concerned, the CRTC describes its goals as follows: • The primary objective — a cultural one — is to encourage increased exposure of Canadian musical performers, lyricists and composers to Canadian audiences. • The secondary objective — an industrial one — is to strengthen the Canadian music industry, including both the creative and production components.

  9. WHAT IS CANCON • The “Canadian-ness” of a musical work is determined by the MAPL criteria: at least two of the following must be met: • Music: the music is written by a Canadian • Artist: the work is performed principally by a Canadian • Production: the work was recorded wholly in Canada • Lyrics: must be written entirely by a Canadian. • http://www.crtc.gc.ca/eng/INFO_SHT/R1.HTM

  10. CANCON RULES • Canadian law currently features both foreign ownership restrictions and content requirements. • The foreign ownership rules generally limit licensees to 20 per cent foreign ownership (up to 33 per cent for a holding company). This covers all types of broadcasters including television, radio, and broadcast distributors. • The Canadian content requirements apply to television, radio, and specialty television stations. Television stations must carry a certain percentage of Canadian content, with additional requirements for “priority programming” that includes Canadian dramas, documentaries, music, and variety shows. • At least 35 per cent of music played on radio stations must be Canadian in order to meet Cancon requirements.

  11. CANCON ON CBC-TV VANCOUVER EQUALS HISTORIC LOW • http://www.crtc.gc.ca/eng/cc_tv.htm • http://www.friends.ca/press-release/9551

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