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MarketWatch

MarketWatch.com. #1 Financial Media Company $4 Billion Advertising Market Proven Track Record Strong, Supportive Partners Pathway to Profitability. #1 Financial Media Company. Financial News hits the ‘net. Main Source For Stock Market Updates. All Active

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MarketWatch

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  1. MarketWatch.com • #1 Financial Media Company • $4 Billion Advertising Market • Proven Track Record • Strong, Supportive Partners • Pathway to Profitability

  2. #1 Financial Media Company

  3. Financial News hits the ‘net Main Source For Stock Market Updates All Active Public Investors Traders Newspapers 24% 26% 21% TV 37 30 24 Radio 4 4 1 Magazines 2 3 2 INTERNET 21 28 45 Other 7 8 7 Don’t Know 5 1 * Source: Pew Research Center

  4. News Coverage That Never Stops • 24/7 staffed coverage on: Internet, television and radio • Over 85 full-time journalists • 20 free-lance contributors • Bureaus in Tokyo, Hong Kong, London, New York, Washington, Chicago, Dallas, Boston, San Francisco and Los Angeles

  5. 92 Million-Plus Reached Weekly • The Evening News • Reporters on CBS News Shows • Weekend TV Shows on 130+ Stations • 24/7 Radio Network on 154 Stations

  6. Breaking Away

  7. Breaking Away

  8. Our ‘Secret Sauce’

  9. 1999 BigCharts Acquisition – A Smart Buy • Immediate Return • Diversified Revenue • Increased Reach • Technical Expertise

  10. European JV with Financial Times • Exploding European Market • Replicating Success • Expanding Global Reach

  11. Bringing It All To Broadband • Broadband Studios in SF, NYC, DC • Major Provider For AOL-Plus Service • Content To Yahoo! Finance Vision • A quarter million downloads a month

  12. Key Content Deals • Extend Brand Awareness • Drive Traffic and Users to Sites • Generate Additional Revenues

  13. AOL

  14. Competitive Landscape Our Advantage: Niche Sites: Briefing.com, Motley Fool TheStreet.com Breadth Unbiased Online Brokers: Fidelity, Schwab, E*Trade Portal Sites: AOL, Excite, GO, Lycos, MSN, Netscape, Yahoo! Focus & content Net-centric Traditional Media Companies: Dow Jones, Bloomberg, CNBC, CNN, Business Week, Money

  15. The Future, as Advertised • Online ad spending is projected to reach $16.5 billion by 2005. 20% 10% 15% Online Ad Spending (Billions) 5% 0% Source: Jupiter Communications Industry Standard, 12/11/00 % of Overall Ad Market

  16. Forecast: Percentage of Ad Spending by Medium • 20002004 • Newspapers 30.8% 28.7% • Television 29.9% 27.8% • Magazines 14.2% 13.5% • Radio 10.5% 10.7% • Online 4.3% 9.8% • Yellow Pages 7.4% 6.5% • Outdoor 2.9% 3.1% • Total $182 billion $249 billion Veronis Suhler August 2000 as Reported in the New York Times

  17. Proven Track Record

  18. Significant Revenue Increases Revenue per Quarter (millions)

  19. Licensing Producing Strong Revenue Growth • Licensing Revenue $5.2 Million in Q4 • 100% Retention of 20 Largest Clients in Last Year [In millions]

  20. Rising Page Views Page views per Quarter

  21. Unique User Growth Average Monthly Unique Users

  22. Strong, Supportive Partners

  23. Leveraging Our Partners • CBS ‘Eye’ Brought Quick Recognition • DBC Technology/Infrastructure Shortened Time to Market • Broadcast Support Saved Capital • FT Opened European Door • $86 Million Infusion Provides Funding to Profitability

  24. Looking Ahead • Grow FT JV Site in Europe • Expand Broadband & Wireless • Continue B2B Growth • Increase Global Editorial Staff

  25. Why MarketWatch.com • #1 Financial Media Company • $4 Billion Advertising Market • Proven Track Record • Strong, Supportive Partners • Pathway to Profitability

  26. Why MarketWatch.com • VeryAttractive Stock Price

  27. NASDAQ: MKTW

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