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Bandura’s Social Learning Theory

Bandura’s Social Learning Theory. Two Studies : Bandura and TV Violence. Primary Argument. Social learning theory states that we learn how to behave by observing others Primary example used in studies; watching violence will make children violent Whether on TV or in person.

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Bandura’s Social Learning Theory

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  1. Bandura’s Social Learning Theory Two Studies: Bandura and TV Violence

  2. Primary Argument • Social learning theory states that we learn how to behave by observing others • Primary example used in studies; watching violence will make children violent • Whether on TV or in person

  3. Bandura’s Social Learning Theory • Four factors involved in SLT • Attention • Retention • Motor reproduction • Motivation

  4. Attention Retention Social Learning (modelling, imitation) Motivation Motor Reproduction

  5. Motivation and SLT • Consistency • Identification with the model • Rewards/punishments • Liking the model

  6. Design a TV Commercial • In pairs or threes, you are to design a TV commercial for one of the following products: • A basketball shoe • A new type of candy • Woman’s perfume • A family restaurant Think carefully about the principles of SLT and motivation. Make sure your commercial covers at least three of the four main ideas regarding motivation and SLT. You will be asked to explain these.

  7. TV Commercial Examples • Axe • McDonalds #1 (Bird and Jordan) • McDonalds #2 (James and Howard) • Women’s Perfume (Giorgio Armani)

  8. TV and Violence Study • Read the explanation of the study and answer the questions that follow • E.g. So I Married an Axe Murderer story.

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