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Destination - The Maldives Sunny Side of Life 马尔代夫 阳光生活

Destination - The Maldives Sunny Side of Life 马尔代夫 阳光生活. Presentation by: Ahmed Salih Permanent Secretary Ministry of Tourism, Arts and Culture Rep of Maldives. 演讲者： Ahmed Salih 常任秘书长 马尔代夫 旅游，艺术及文化部. China International Travel Mart (CITM), 2010

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Destination - The Maldives Sunny Side of Life 马尔代夫 阳光生活

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  1. Destination - The MaldivesSunny Side of Life马尔代夫阳光生活 Presentation by: Ahmed Salih Permanent Secretary Ministry of Tourism, Arts and Culture Rep of Maldives 演讲者： Ahmed Salih 常任秘书长 马尔代夫 旅游，艺术及文化部 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  2. Outline 目录 • Maldives – Introduction • Maldivian Tourism Industry • Industry Performance • Chinese Phenomenon in the Maldives • Enhance Quality of Experience of Chinese Guests • Q & A 马尔代夫总体概况 马尔代夫旅游行业 行业表现 马尔代夫旅游在中国市场的发展前景 提高旅游服务质量 问答环节 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  3. Maldives - Introduction 马尔代夫—总体概况 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  4. The Maldivian Tourism Industry Tourism Policy – Goals & Objectives 旅游业政策-目的&目标 Utilize tourism industry for the socio-economic development of the Maldives. 利用旅游业刺激马尔代夫社会经济的发展 Ensure that the tourism industry is Sustainable. 确保旅游业的可持续发展 The industry to be driven by the private/public sector partnership. 旅游业驱动私营、公共部门合作伙伴关系 Government – regulator/facilitator 政府-促进 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  5. Industry Performance 行业表现 TOURISM DEVELOPMENT – Supply : 1972 – 2010 (end Oct 2010) 旅游业的发展 ：1972-2010（截至2010年10月）

  6. Tourist Arrivals 1972 – 2010 (end Oct 2010) • 旅客到访人数1972-2010（截至2010年10月） Industry Performance 行业表现

  7. Industry Performance 行业表现 (Origin of Tourist Arrivals 2003 - 2009)

  8. Reasons for Travel • 旅游原因 Industry Performance 行业表现 Tourist Opinion Survey - 2009

  9. Number of Return Visits • 回访的次数 Industry Performance行业表现 Tourist Opinion Survey - 2009

  10. Number of Return Visits • 回访次数 Industry Performance 行业表现 Tourist Opinion Survey - 2009

  11. - Activities 活动 Industry Performance行业表现 Tourist Opinion Survey - 2009

  12. - Activities活动 Industry Performance 行业表现 Tourist Opinion Survey - 2009

  13. - Distribution Channels分销渠道 Industry Performance行业表现 Tourist Opinion Survey - 2009

  14. Industry Performance 行业表现 Tourism Contribution to GDP, 2004 – 2009 旅游业对GDP的影响

  15. The Maldivian Tourism Industry马尔代夫旅游业 Success could be attributed to many factors. 成功的原因 Key Factors: 成功因素： Principles of Tourism Development 旅游业发展原则Commitment by the Private Sector 私营部门的协议 Strong Partnership - Private Sector/Government 友好的合作伙伴关 系—私营部门/政府Strategic Marketing 市场策略Product Innovation 产品更新Hospitable People 热情好客Employees – Locals & Foreign 雇员-当地人及外国人 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  16. The Chinese Factor 中国的因素 The Maldivian Tourism Industry马尔代夫旅游业 • 1990s, the Approved Destination Status (ADS) > 100 countries 90年代，指定旅游目的地（ADS） >100个成员国 • MICE tourism – dominated initially, • 会展旅游 • Shopping, Exotic Places & broaden their horizons. • 购物，异国情调， 开阔视野 • Increasing disposable income , greater global exposure, • 增加可支配收入，加速全球扩张 • Woo Chinese tourists - Europe, USA and Asia • 中国游客—欧洲，美国，亚洲 • The demand for chopsticks and chow mein is going to rise • 市场需求快速增长 • CNTA Chinese tourists will make 51 million trips in this year, • 7% increase from 2009 • 今年，中国出境游达到5100万，比去年同期增长7%。 • Not shy about spending their Yuan. • 不羞于消费人民币。 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  17. The Maldivian Tourism Industry马尔代夫旅游业 The Chinese Factor 中国的因素 • Chinese spent over a staggering $42 billion overseas last year. • 去年中国海外旅游共消费了420亿美元 • 5th highest travel spending country in the world (UNWTO). • 全球第5大旅游消费国 • 4th largest outbound generating market by 2020 (100 mill) - UNWTO, • 至2020年，全球第四大出境市场 （1亿） • BUT CHINESE WILL REACH 20 MILL. IN 2015 • 2015年，中国游客将达到2000万 • Why? • China’s scorching 8.7% GDP growth, • 中国GDP增长8.7% • Relaxation of travel rules for Chinese citizens. • 放宽中国公民出境游政策 • Who Benefits in South Asia? • - Sri Lanka a 35% ↑in foreign tourists but over 70% ↑in Chinese T.A. • Nepal saw an incredible ↑ 242.5 per cent increase in Chinese T. A. • Maldives recorded 40,000 tourist arrivals from China China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  18. The Maldivian Tourism Industry马尔代夫旅游业 The Chinese Factor 中国的因素 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  19. The Maldivian Tourism Industry The Chinese Factor China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  20. The Maldivian Tourism Industry The Chinese Factor 4 2 3 3 3 2 1 1 1 3 4 4 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  21. The Maldivian Tourism Industry The Chinese Factor • Challenges! • 挑战！ • SAFETY & SECURITY • 安全 • TO ENSURE THAT OUR GUESTS HAVE A QUALITY EXPERIECNE • 确保游客服务质量 • VALUE FOR MONEY • 物有所值 • REPEAT VISITATION • 重复参观 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  22. The Maldivian Tourism Industry The Chinese Factor Challenges! 挑战 SAFETY & SECURITY 安全 • Awareness! 需知！ • Beach Dynamics 活力海滩 • Tidal Movements (High Tide vs Low Tide 潮汐活动（超涨vs潮落） • Deep vs Shallow Areas 深浅区 • Water Colour could be misleading • 迷人的海水 • Swimming 游泳 • Water Bungalows 水上小屋 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  23. BEACH DYNAMICS 活力海滩 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  24. Tidal Movements (High Tide vs Low Tide 潮汐活动（潮涨 vs 潮落） China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  25. Tidal Movements (High Tide vs Low Tide潮汐活动（潮涨 vs 潮落） China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  26. COLOUR COULD BE MISLEADING! 迷人的海水 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  27. DEEP VS SHALLOW AREAS 深浅区 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  28. DEEP VS SHALLOW AREAS深浅区 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  29. DEEP VS SHALLOW AREAS深浅区 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  30. WATER BUNGALOWS 水上小屋 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  31. WATER BUNGALOWS 水上小屋 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  32. Challenges! 挑战！ TO ENSURE THAT OUR GUESTS HAVE A QUALITY EXPERIECNE 确保游客得到丰富的体验 Create Awareness and give information about the UNIQUE Environment which our Visiting to Enjoy! 给予游客充足的体验信息！ Advise to Be cautious EVEN if you are a swimmer 告知安全信息 Advise to WEAR LIFE JACKETS 建议穿着救生衣 Train TOUR GUIDES by providing information on the island ocean dynamics 我们的救生员全部经过系统的海岛信息及救护培训 Work with your partners to address the communication gap 与您的合作伙伴建立通讯渠道 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  33. Challenges! TO ENSURE THAT OUR GUESTS HAVE A QUALITY EXPERIECNE CREATE AWARENESS AMONG YOUR GUESTS ON ACTIVITIES THEY COULD UNDERTAKE! SHOPPING, 购物 RELAXATION, 休闲 ENJOY THE TROPICAL ISLAND EVIRONMENT, 尽享热带海岛 VISIT LOCAL ISLANDS, 参观本地海岛 DIVING, 潜水 WIND SURFING, 风帆冲浪 OTHER SPORTS 其他体育运动 China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  34. MALDIVES IS A FRAGILE AND VULNERABLE ECOSYSTEM OUR ENVIRONMENT IS FRAGILE, SO FISHES AND OTHER SPECIES LIVING ALONG THE BEACH ARE CRUCIAL PART OF OUR ECO-SYSTEM. ADVISE NOT TO TAKE ANYTHING BUT ONLY PICTURES! BE A RESPONSIBLE TOURIST! China International Travel Mart (CITM), 2010 November 18 – 21, 2010, Shanghai, China

  35. Thank you for your kind attention! 感谢您的聆听！ Q & A

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