1 / 2

Best Online Reputation management services in Pakistan

Reputation capital is described as the value of the insubstantial assets of a business and online reputation management services are offered by companies to improve your reputation in the online market.

amir12hanif
Download Presentation

Best Online Reputation management services in Pakistan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. What is Reputation Capital? Reputation capital is described as the value of the insubstantial assets of a business and online reputation management services are offered by companies to improve your reputation in the online market. The whole reputation of a company or business revolves around just one-word trust! A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership. Reputation capital is simultaneously one of the most important aspects of any business and the most difficult to quantify. Your reputation allows you to gain the trust of your peers. For a business, a good reputation can bring more customers and more visibility. But how is reputation measured? It’s difficult to assign a number or a net worth to a reputation; however, a company’s reputation capital is just as important as its financial capital. Possibly even more so. Building Trust Reputation is fragile, and it can change in the blink of an eye. Today’s consumers have access to a nearly endless supply of information on the brands and companies they do business with or choose not to. Social media and peer-review sites like Yelp have made it simple and quick to

  2. research how a company treats its customers. Reviews are so important that half of the consumers will not use a business with less than a four-star rating. Corporations need to do more to gain people’s trust. It’s not enough to simply put out a product or service and invest in traditional marketing and advertising. A company needs to convey that they care about their clientele, exercise good ethical and transparent principles, and can convey their personal story in a way that is memorable and relatable. How To Maintain Reputation Capital There are many components of your reputation that are in constant flux. In order to better understand how to build and retain reputation capital, let’s dive into its components. Ratings Can Increase Revenues The first aspect that comes to mind when trying to determine a business’s reputation capital is its online ratings and reviews. Since reputation capital is difficult to quantify, it’s nice that at least one aspect of the term is easily quantifiable. Grow Your Business With A Better Brand Image Your personality and ability to resonate with people work together to build a healthy and relatable brand. Concepts like corporate responsibility, ethical leadership, and transparency are receiving increased importance to build credibility and a positive brand image. Maintaining a positive brand image can reap many benefits that can allow a company to increase prices, dissociate from certain other brands, or capitalize on a certain market. Trust Your Customers And Your Customers Will Trust You Without trust, it is impossible to build a good reputation. But how can a company earn the trust of its consumers, or just of the public? Company’s need to be more human. By providing a more human layer to your business, you can show that you care about the same causes as your customers, and give them something to relate to when they are choosing between your product and that of your competitors. A business’s reputation carries a value that extends beyond day to day operations to impact the company’s bottom line. Although it is intangible in nature, reputation capital holds the key to thriving in the more measurable aspects of doing business. A positive reputation can yield higher profit margins, increased customer acquisition, and customer retention. A business that is trusted has a higher chance of beating out its competition and that is the purpose of online reputation management services that are carried out by many companies.

More Related