Best Ways to Use Retail Traffic & People Counting Camera

1. Best Ways to Use Retail Traffic & People Counting Camera People counting camera is one of the most useful tools that are helping the retail industry in more than one way, proper utilization of these tech tools can help to boost up your sales. If you are a retailer it is very tough to see your sales getting on particularly on some occasions when you are getting high footfall traffic. Fears such as economic falls and storefront building leave no control of brands over it. Smart retailers should give their attention on things they can control. This is done by guaranteeing to change and maximize every visitor into a potential customer. This statement may not makes proper sense to you right now but continue the blog and you will know exactly what I am talking about. Although, based on recent customer data, 85% of visitors in any store only located in North America leave the stores without making any purchases. People counting solution provide full analytical support which helps the retailers in making better decisions for his retail business. With the help of this data retail administration is getting cleverer to plan future performance of the store according to the traffic. In return, people counting camera supports management to make realistic predictions on new sales targets, sales per customer and items per sale. Once retailers have the data at hand, it is not only about interpreting but also drawing actionable insights from them. Too Many Options Confuse The Consumer Customers generally think that they do like options too much but the reality and truth are that customers get confused and they forget what actually they want to buy to be very precise to offer options to your customers. According to a study that was conducted to understand customer behavior while they have variety in choosing what to buy or get by putting two tables of jam. At table number 1, visitors had only six options for tasting the jam while on the second table which

2. is table number 2 there were twenty-four flavors of jam. The results were simple as more visitors stopped by table number 2, only 3% walked out after making a purchase. On the other hand, 31% of visitors who visited table number 1 walked out after making a purchase. Retailers can choose to limit the flavors, color and brand options. Offering more may actually mean selling less. However, this brings forth the question. How and where do retailers produce the products? With people counting solution, retailers can properly understand whether conversions are successful with selling changes. Retailing decisions based on gut feelings can now be backed with analytical support Placing Promotion Items The in-store layout should be according to the shopping mindset of visitors. This shows the fact that once a customer made his/her mind to purchase, there are chances that the customer will feel comfortable to continue his shopping from your store. Retailers should also perfectly choose to place promotional items at the checkout in order to activate this spontaneous customer behavior. Traffic counter allows management to understand if the promotions have caused any positive effect or not. The reports are compared by the cross-referencing of customers data with the sales to calculate the exchange rate within a particular area. The exchange rate is measured by dividing the number of sales by the store footfall traffic within a mentioned time period. Above all, the store owners can also select to set up traffic counter devices to analyze customer dwell time and interaction with different products present within a specific area of the retail store. With the help of people counting data and analytics store owners can make their store layouts better and increase customers from visitors.