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John Giuffre. Background. Founded July 2010 Both small and large companies Mainly male 20-35 audience Press attention. Bremont Supermarine S2000. What We Do. Review and promote outdoor products Expansion into lifestyle market Serve as a billboard for targeted advertisers
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Background • Founded July 2010 • Both small and large companies • Mainly male 20-35 audience • Press attention BremontSupermarine S2000
What We Do • Review and promote outdoor products • Expansion into lifestyle market • Serve as a billboard for targeted advertisers • Special Events and Launches Mercedes Benz CLS Class
Business Model • Presenting high quality products • Attract high-end “Weekend Warriors” • Dynamic, photo-heavy content Ray-Ban New Wayfarer