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What LinkedIn is and how it can be used for marketing

This powerpoint presentation is to help you understand what LinkedIn is and how it can be used for marketing.

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What LinkedIn is and how it can be used for marketing

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  1. LinkedIn Presented by: AmitPareek

  2. What is LinkedIn? • LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. • Founded on December 28, 2002, and launched on May 5, 2003. • It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. • As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and job seekers.  • As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than 106 million members are active.

  3. How LinkedIn can be used for marketing? • Start with Your Own LinkedIn Profile.

  4. Create an Effective LinkedIn Company Page.

  5. Define Your Audience and Goals. If you are a recruiter from an IT company, job seekers having computer background (graduates and post graduates) is your requirement and you being a person responsible for attracting right talent have to decide such things well in advance so that specific finite economical steps can be taken to do so.

  6. Optimize Your Company Page for Search. • Use Search Engine Optimization. • Frequently post content on your page.

  7. Add Company Page Followers. Get in touch with your company page followers so that you can personally persuade them towards a purchase.

  8. Publish Engaging Content on Your Company Page. • Post relevant and interesting content on your company page for your followers so that it can prompt them to get associated with the company. • Images, videos of product or application of product. • It is used for providing information, persuasion and recalling the customer about the brand. • Videos or photos of events organized by the company can be used.

  9. Use Rich Media to Increase Company Page Engagement. • High quality images and videos with interesting content. • Interactive interface. • Complete detailed information.

  10. Sponsor Your Best Content.

  11. Create LinkedIn Ad Campaigns to Drive Your Marketing Goals. • Pay per click advertising.

  12. Content marketing. • Social media marketing. • Affiliate marketing.

  13. Get Advanced with Analytics.

  14. Group sharing • First a group must be created by inviting people in it, then only content can be shared in a group by selecting it.

  15. Organic ways to promote LinkedIn posts • Craft creative posts. • Build a consistent brand. • Share content relevant to your industry. • Schedule time for LinkedIn. • Leverage social signals. • Join LinkedIn groups. • Gamify article sharing. • Think about search engine. • Promote your profile with every E-mail you send. • Get employees involved in groups conversations.

  16. Hashtag (#) on LinkedIn • There are no limits to the number of hashtags that can be added to each article, but you should choose your hashtags wisely, so they reach the most suitable members for that article. • Another reason for which hashtag should be used cautiously is, once you published the post you cannot the edit (add, change or remove) the hashtag unlike the article content which you can. • On the LinkedIn mobile app, you can tap a hashtag displayed to show other content, such as posts and articles, that include that hashtag. The ability to click a hashtag displayed on the desktop experience is not yet available.

  17. Hashtag (#) on LinkedIn •  Hashtags will not be added to the article itself, but can be found in the commentary that shows above your article in the LinkedIn feed.

  18. Time scheduling for Posting on LinkedIn • From Tuesday to Thursday, posting early in the morning, in lunch time and in early evening will be beneficial. • On Tuesday the best time to post on LinkedIn is between 10 to 11 am. • Some people also suggested 8 pm time for promoting to C-suite decision makers. • One needs to understand the target audience and their schedule through out the day in order to draw their attention towards the posts.

  19. Adding image to your post If you're adding an image to your update, please keep the following guidelines in mind regarding image display size: • Use a 1.91:1 ratio (1200x627 px). • Image must be more than 200px width. • If your image width is less than 200px, it will not display in the larger image format. Instead, images will appear as a thumbnail on the left side of the post. • Images on mobile will not be cropped. Images of other ratios will show in full with subtle white padding.

  20. Cost incurred • $10 daily budget per campaign. • $10 per campaign. • $2 minimum bid for CPM or CPC on text aid campaign.

  21. THANK YOU 

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