How are advertising and marketing the same but different?

1. How are advertising and marketing the same but different? Many business owners have the tendency to mix up the concepts of advertising and marketing as the same thing. Advertising is a vital part of marketing, but not the other way round. Marketing is a way to create the client base by conveying them about the service and the products of a particular business. It generates a plan that involves the strategies of sales, communication of business and the development of the same. In short, Marketing is like a whole package of the business system while advertising is a part of it, more like a component which is very much important for the established and successful running of the business. BA in multimedia and mass communication in Raipur focuses on the current trends of the advertising world. Advertisement v/s marketing Of all the marketing strategies of a company, the department for advertising is the most important. It is a very expensive tool too. Advertisement of a company, be it on TV, radio, newspaper, magazine or printed on a handbill carries the message about a company and the services and products it offers. The concept of advertising includes summing up several ways like placing of ads, the selection of the media, the frequency which includes the running time and repeats if it is to be played in the digital media. As discussed earlier, advertisements are placed on different platforms to be made available for the users to enlighten them about the message they carry. The media for ads include internet, newspaper, emails, direct mail, TV, radio, magazines, handbills or leaflets, billboards, text messages and so on, although all kinds of media are not made for every person to reach the ad. This means an individual who does not have the time to read newspapers or listen to the radio or watch TV can easily be reached with the content of advertisements via the internet or direct mail. Advertising in the mix of other marketing strategies Advertisements are included in the marketing strategy. The other parts of marketing include research of the product, designing the product, planning and selection of media, establishing relationships with people, setting the price of a product, satisfying the customer and also supporting the customer after sales. The list does not end here. These aspects are independent, but they work together under a common umbrella to achieve the goals and objectives of the company. They strive to sell the services and the products and also work harder to build a reputation in the market. Advertising all by itself cannot be fruitful for the smooth run of a company; instead, it has to team up with other elements for successful working. Courses on BA mass media and communication in Raipur would help you develop various skills to compete with others. Copying others will not be a fair thing to do while creating an advertisement. Instead, people are attracted by a creative ad more than clichéd concepts. Advertising cannot be fruitful without a good research strategy. The research should be conducted by taking into consideration the needs and expectations of the customers and then implementing them accordingly.