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Our Team

Our Team. What We Do. Custom Website Designs That Convert More Visitors Into Customers Search Engine Optimization Website Content Creation, Pages, Blogs, White Papers Website A-B Split Testing Newsletter Design & Management Logo Design , Email Signatures & Branding Guidelines

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Our Team

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  1. Our Team

  2. What We Do Custom Website Designs That Convert More Visitors Into Customers Search Engine Optimization Website Content Creation, Pages, Blogs, White Papers Website A-B Split Testing Newsletter Design & Management Logo Design, Email Signatures & Branding Guidelines Social Media Strategy & Implementation

  3. What Search Engine Optimization Is Not • Voodoo Magic • Tricking Google or Other Search Engines • Rocket Science • Instantaneous

  4. Search Engine Optimization Is • Cost Efficient – Leads Still Come In Once Done • Reaches People Looking For Your Product or Service • Takes Some Time – Not Instant Results • Something You May Not Want To Be An Expert At

  5. What Search Engine Optimization Is Increasing The Find Ability Of Your Business Online

  6. SEO Facts • Over 90% of websites have No SEO • 67% of people use Google, 16% Bing, 12% Yahoo • If Your Website Is Not “Sticky” You Will Miss Leads

  7. SEO Basics • Keywords - Find out what keywords are being used by people searching online. • Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes. • Measure Results – You cannot improve what you do not measure.

  8. Identify Keywords • Think Like A Customer • Check Out Competition • Google Keyword Tool • How Many Competitors? search allintitle: keyword

  9. Google Keyword Tool Example

  10. Keyword Competitor Check

  11. Places To Use Your Keywords • Page Titles & Descriptions • Website Content • Image Names & Alt Text Tags

  12. Backlinks – Why They Are Important • Google Counts Them As A Vote Or Citation • Should Be Related To Your Site • The Site With The Most (good) Backlinks Wins

  13. Backlinks – Where To Get Them • Online Niche Directories • Comments On Other Blogs • Online Press Releases • Marketing Articles & Guest Posts • Social Media

  14. Measuring Results • Google Analytics, Statcounter, Clicky • Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates • SEO Book Toolbar - Rankchecker

  15. If You Only Have 10 Minutes! • Add a Keyword To Your Site Title • Check Back In 2 Weeks

  16. Now #1 For “Naperville CPA” And 18% Sales Increase

  17. Our Own Website Traffic

  18. Sites without On-Page SEO House Of Trucks Asado Coffee World Source Fletcher Asset Management

  19. Sites that aren’t doing it right Groh Works E-light Wizard Healthy Vending Solutions GF Sprague

  20. Great On-Page SEO Community Nurse Go Law Office Numina Group Eastgate Manor

  21. Learn More Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Bruce Jones – Joe RoppoDesign & Promotewww.DesignAndPromote.com630-995-7109bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563

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