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Adrienn Filipcsei

Adrienn Filipcsei. About Electrolux. Electrolux is a global leader in household appliances and appliances for professional use . S elling more than 40 million products in more than 150 markets / year. 90 years of leading innovations and design “ Thinking of you ”

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Adrienn Filipcsei

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  1. Adrienn Filipcsei

  2. About Electrolux • Electrolux is a global leader in household appliances and appliances for professional use. • Selling more than 40 million productsin more than 150 markets/year. • 90 years of leadinginnovations and design • “Thinking of you” • Refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners.

  3. Founding an internationalcompany • 1908, Vienna, Alex Wenner-Gren • Santo vacuumcleaner (American) • „If I couldmakethismachinelighter and cheaper, I couldselloneineveryhome.” • Elektrolux • Sweden: Elektromekaniska and AB Lux • 1912: Germany • 1913: United Kingdom, France • 1919: AB Elektrolux

  4. International growth • 1919: salescompanies → Denmark, theNetherlands, Switzerland, France, UK, Norway • 1926: firstproductionplantforvacuumcleanersin Berlin • 1927: factoriesopenedinLuton, England and Courbevoie, France • 1931: American market • 1936: Australia

  5. Productdevelopment • Energy-efficiency, speed, simplicity, individualsolutions • Consumerinsight • Basedonglobalcollabortaion and coordination of launches. • Improvedproducts • Keith McLoughlinonconsumerinsight

  6. Thankyouforyourattention!

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