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How Well is Your Site Organized?

How Well is Your Site Organized?. Agenda. Information Architecture / Navigation What Does the User Want? How to Organize Information Best Practices. Information Architecture. Information Architecture is . . . Organization or site structure Navigation Visual Layout Content.

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How Well is Your Site Organized?

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  1. How Well is Your Site Organized?

  2. Agenda • Information Architecture / Navigation • What Does the User Want? • How to Organize Information • Best Practices

  3. Information Architecture

  4. Information Architecture is . . . • Organization or site structure • Navigation • Visual Layout • Content

  5. Good Qualities are . . . • Intuitive • Multiple Entry Points • Content based • Reflects a purpose

  6. Pictures = Action

  7. User Attributes • Impatient • Don’t think in organizational charts • Come to your site for different reasons at different times

  8. Organizing Your Information • Define key stakeholders’ goal. • Identify users’ goals and expectations • Define content areas • Organize content • Create site map / outline navigation • Label content areas

  9. 1. Define Key Stakeholders • Identify primary audience • Be specific, new students, international, parents, community leaders • What are audience expectations? • Ex.: gathering feedback, reducing phone calls, increasing applications • List functional requirements • Self-serve options, events calendar, forms

  10. 2. Identify Goals & Expectations • Ultimate goal: Anticipates visitor’s needs and expectations. • Labels: Use terminology the visitor understands.

  11. 3. Define content areas • 2 questions that a user would ask. • Pass to the right, add 2 more questions • Evaluate and group questions and re-word into 1 to 3 word content area headings.

  12. 4. Organize Content • Group similar content • Keep groups to a minimum. • 7 is the magic number • Remove duplicates

  13. 5. Create Site Map • Draw a visual representation of the content areas

  14. 6. Label Content Areas • Use meaningful titles – ones that the user understands. • Organize list • Alphabetical? • By need? • Chronological?

  15. Best Practices

  16. Guiding Principles • General info on introductory pages • Details on lower pages • Sibling links equal importance • Know what’s already developed on other sites

  17. Writing for the Web • Users like consistency • Users prefer “clear” opposed to “clever” • Users expect content when they click on a link.

  18. Writing for the Web • Use common nomenclature • Frontload important details • Concise labeling • Avoid crowding the page • Short paragraphs and sentences • Use bullets, hyperlinks, subheadings

  19. Writing for the Web Five W’s up front: (Who, What, Where, When, Why) Interesting facts & colourful stories in the body Least important information down here

  20. Questions?

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