1 / 15

CHAPTER THREE OVERVIEW

CHAPTER THREE OVERVIEW. SECTION 3.1 - BUSINESS AND THE INTERNET Disruptive Technology Evolution of the Internet Accessing Internet Information Providing Internet Information SECTION 3.2 - EBUSINESS Ebusiness Basics Ebusiness Models Organizational Strategies for Ebusiness

amory
Download Presentation

CHAPTER THREE OVERVIEW

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CHAPTER THREE OVERVIEW • SECTION 3.1 - BUSINESS AND THE INTERNET • Disruptive Technology • Evolution of the Internet • Accessing Internet Information • Providing Internet Information • SECTION 3.2 - EBUSINESS • Ebusiness Basics • Ebusiness Models • Organizational Strategies for Ebusiness • Measuring ebusiness Success • Ebusiness Benefits and Challenges • New Trends in Ebusiness: Egovernment and Mcommerce

  2. DISRUPTIVE VERSUS SUSTAINING TECHNOLOGY • Disruptive technology – a new way of doing things that initially does not meet the needs of existing customers • Sustaining technology – produces an improved product customers are eager to buy

  3. EVOLUTION OF THE INTERNET • The Internet began as an emergency military communications system operated by the Department of Defense • Gradually the Internet moved from a military pipeline to a communication tool for scientists to businesses

  4. EVOLUTION OF THE WORLD WIDE WEB • The Internet’s impact on information • Easy to compile • Increased richness and reach • Improved content • The Internet makes it possible to perform business in ways not previously imaginable • It can also cause a digital divide

  5. EVOLUTION OF THE WORLD WIDE WEB • World Wide Web (WWW) – a global hypertext system that uses the Internet as its transport mechanism • Web 2.0 • Mashups • Web 3.0 • Hypertext transport protocol (HTTP) – the Internet standard that supports the exchange of information on the WWW

  6. ACCESSING INTERNET INFORMATION • Four tools for accessing Internet information • Intranet – internalized portion of the Internet, protected from outside access, for employees • Extranet – an intranet that is available to strategic allies • Portal – website that offers a broad array of resources and services • Kiosk – publicly accessible computer system that allows interactive information browsing

  7. PROVIDING INTERNET INFORMATION • Three common forms of service providers • Internet service provider (ISP) –provides individuals and other companies access to the Internet • Online service provider (OSP) – offers an extensive array of unique Web services • Application service provider (ASP) – offers access over the Internet to systems and related services that would otherwise have to be located in organizational computers

  8. EBUSINESS MODELS • Ebusiness model – an approach to conducting electronic business on the Internet

  9. ORGANIZATIONAL STRATEGIES FOR EBUSINESS • Primary business areas taking advantage of ebusiness include: • Marketing/sales • Financial services • Procurement • Customer service • Intermediaries

  10. MEASURING EBUSINESS SUCCESS • Most companies measure the traffic on a website as the primary determinant of the website’s success • Clickstream data tracks the exact pattern of a consumer’s navigation through a website • Website metrics include visitor metrics, exposure metrics, visit metrics, and hit metrics

  11. EBUSINESS BENEFITS AND CHALLENGES • Ebusiness benefits include: • Highly accessible • Increased customer loyalty • Improved information content • Increased convenience • Increased global reach • Decreased cost • Ebusiness challenges include: • Protecting consumers • Leveraging existing systems • Increasing liability • Providing security • Adhering to taxation rules

  12. EBUSINESS BENEFITS AND CHALLENGES • There are numerous advantages and limitations in ebusiness revenue models including: • Transaction fees • License fees • Subscription fees • Value-added fees • Advertising fees

  13. EGOVERNMENT AND MCOMMERCE

  14. EGOVERNMENT AND MCOMMERCE Mobile commerce - the ability to purchase goods and services through a wireless Internet-enabled device

More Related