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SEO Case Study

SEO Case Study: Does it Make Business Sense to Hire Search- tec to Optimize Your Website for Search Engines?. All data is based on a current Search-Tec client: Data spans 2009 & 2010 Data blinded to cover NDA Case Study Process Review Pageviews Analyze Incoming Searches

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SEO Case Study

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  1. SEO Case Study: Does it Make Business Sense to Hire Search-tec to Optimize Your Website for Search Engines?

  2. All data is based on a current Search-Tec client: • Data spans 2009 & 2010 • Data blinded to cover NDA • Case Study Process • Review Pageviews • Analyze Incoming Searches • SEO Program ROI Calculation • Verdict SEO Case Study

  3. SEO Case Study: Pageviews 450% increase in Pageviews over 24 Months TREND LINE: Exponential

  4. SEO Case Study: Incoming Searches Search Engines delivered a 225% increase in incoming Searches in 24 Months The SEO program delivered 57,883 additional incoming searches to Client website compared to baseline.

  5. Business Development • Customers • Potential customers • Potential Partners • Potential Distributors • Investors • Institutional and Private • VCs • Fund Managers • Clinical • Patients • Referring Physicians • Public Relations • Thought/Opinion Leaders • Journalists writing a story related to your business • Human Resources • Passive job seekers • Industry talent Who Are All These Incoming Searchers?

  6. Where would these 57,833 incoming searchers have gone if this Search-tec Client had not hired us to search optimize their site? What about those 57,833 incoming searchers? Competitors!

  7. The SEO Program drove an incremental 57,883 incoming searches • The SEO Program drove incremental 629,802 PVs. This is about 10 Pageviews per searcher - these are considered ‘heavy users’ • Cost Comparison for Search Engine Marketing (SEM): The Google AdWords average medical keyword is $6.00 Cost Per Click (CPC) • Google AdWords equivalent cost of generating this incremental traffic: $347,298 (57,883 incoming searchers x $6.00)** • Actual cost of this SEO program to Client in this timeframe: $22,500 • Return on Investment: 14.4 : 1 • ** Does not take into account the cost of administering and monitoring the AdWords SEM program, which can run into thousands of dollars per month. SEO Case Study: ROI

  8. Question: Does it Make Business Sense to Hire Search-tec to Optimize Your Website for Search Engines? SEO Case Study: Verdict Answer: Yes! A demonstrated Marketing ROI of 14.4 when compared to the average Worldwide Marketing ROI of 1.09*. If you are doing any Marketing at all, Search-tec Website Optimization should be part of your promotional plans! * According to Nielsen: “Marketing ROI is, on average, about 1.09” Source: IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? http://blog.nielsen.com/nielsenwire/reports/marketing-roi.pdf

  9. For more information on how to optimize your website, please contact: http://www.search-tec.com Kevin O’Daniel Principal Phone: 415-203-1636 Email: kevin@search-tec.com Thank You!

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