Data Hosting

1. A m p l i f y y o u r b u s i n e s s DATA HOSTING BY AMPLIZ Your marketing data is what powers your campaigns to success. You need ALL of that data in ONE single place for efficient, fast, and effective digital marketing campaigns. Ampliz has the answer with cloud based data hosting 1 Copyright 2018 Ampliz, All Rights reserved. Data Hosting by Ampliz

2. THE DATA NIGHTMARE IS REAL THE UNPLEASANT SIDE OF DATABASE MARKETING It's as real as it can get. Let us explain the issue with something that is easier to understand. We all love honey. Everyone has it; some love it, and most enjoy it. Do you know the process that goes behind collecting Every time you run a marketing campaign, this honey? Imagine if you have to collect your own your data is going to give you the maximum honey. You need to make use of honey bees. They need amount of stress. The time you take to to collect it from flowers, and then build honey combs. collate, compile, load, and actually use the Only then will you get your honey! data will be equal to the time you take for everything else related to campaigns. We want to be your honey dealers. Consider honey as your data. Your data is currently in various locations. We Let us tell you how it has come to be a major will collect it for you, run hygiene processes on it and get pain for marketers worldwide. it ready for you to use it. THE DATA-HONEY CONNECTION Data is everywhere It is collected from various locations and on various applications Hosting Extraction We need to collect all of it and place it in one single location Your data is in the right shape, for you to collect it and use To understand just how difficult it is to collect and store this data, we need to look into the various types of data and the platforms that are regularly used to extract and store them. 2 2 Data Hosting by Ampliz Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.

3. WHERE EXACTLY IS ALL OF THIS DATA KEPT AND FOR WHAT REASONS? CRM or Customer Relationship Management This is one of the most popular means of storing data today. Large enter- prises and companies that have access to large volumes of customer data, generally use these platforms. It is typically used to manage leads. What happens here is that data decays over a period of time and most of these CRMs do not have any processes to keep data robust and new. Some of the examples of the largest and most popular CRMs used today are HubspotCRM, Salesforce, SugarCRM, and ZohoCRM. External Data Storage These are servers that are used to store data that has been collected. They use them to back up the data and pull it up for users when requested. Some of the popular external storage providers are Amazon, DynamoDB, Azure, and MongoDB. Social Media Leads that are generated while running paid campaigns on social media are directly stored in the respective platforms, if they aren't connected to your CRM directly. This makes a new source of leads, increasing your data collection, and collating time. 3 Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.

4. Data Vendors Many companies do not have their own in-house database collection. For this, they rely on external data vendors. These can be typically used to help you with purchase/renting of database for running marketing campaigns. MS Excel, Office These are typically used to collect and keep data within desktops. They are the most essential and most commonly used software to collate and use data. Typically, it is seen than most companies have their data divided between these different types of data management systems. To think of the effort and the time that it takes to extract and collate the data that you need for running campaigns can give anyone a headache! ISSUES ASSOCIATED WITH MULTI SERVER DATA HOSTING Data is unstructured as some platforms will not have the same features as others Data is scattered over various platforms Loss of data is a real threat Compatibility becomes an issue 01 02 03 04 4 Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.

5. “ Data needs to be fast, effective, and easy to use or else it beats its purpose. Understanding this is key to enhancing your marketing campaigns. With the proliferation in various types of data collection, extraction, and storage points, the market has missed the point entirely. Running pillar to post just to collect all your data is the new normal. “ 5 Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.

6. THE SOLUTION: CLOUD BASED DATA HOSTING The best and the most probable solution to this issue is a unified data hosting platform that collects and stores your entire data in one place. This is where AMPLIZ data hosting steps in. It is a data management and campaign software that works towards allowing you to collect all the various types of data that you generate, in whatever formats that you wish and place it in a safe and secure environment within the cloud. You can access all of this data by simply logging in to the platform and use this readily available data to run any type of digital marketing campaign from anywhere in the world. 6 Data Hosting by Ampliz Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.

7. What are the features of AMPLIZ data hosting Another power feature is that you have a search interface that allows you to extract the exact type of data you are looking for. You are able to store, manage, and retrieve data seamlessly. Multi level segmentation and customized search option is available too. Ampliz lets you structure your data by classifying, consolidating, labeling, and tagging it. Store it according to frequency of use, type of data, and format. It is placed in a secure cloud based environment. Easily accessible as it is a web based platform and has role based multi user logins. 7 Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.

8. WHY YOU NEED CLOUD BASED DATA HOSTING The time you save collecting and using data, can be used to extract higher quality insights from the data which in turn gives you the ability to run personalized and customized campaigns, thus increasing lead quality. Quicker deployment of campaigns Data can be lost during collection, storage, moving, and when transferred from one location to another. This does not happen with cloud based web platforms because there are measures taken to ensure that all the data collected reflects when it is used again. The impact can be seen with the improvement in the lead generation process. No loss of data With all your data in a single place, (backed up separately) you can access it easily and in the way you want. It is also behind various levels of security that ensure there are no data breaches with dynamic pass codes working to keep it safe. Safety and easy access Big amounts of data can drag you down. With your data structured, formatted and in the size and shape you want, your time to market reduces considerably, which is essential in today's competitive environ- Agility ment. 8 Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.

9. You can use the platform anywhere, anytime as it is a web based setup. All functionalities that are linked to your account are accessible from any location. You can also run campaigns regardless of the location you are in. Search anywhere, anytime Due to the efficient collection, sorting, and storage of all your data, the direct impact of this can be seen in the increase in quality of leads generated. Your campaigns see a spike in activity and responses. Enhanced lead quality You have to invest in a diversified portfolio of software and platforms that perform individual functions. This is a lot of cash spent and it really doesn't do much to decrease the stress caused on marketing to run campaigns eventually. Reducing costs WHAT YOU GET FROM AMPLIZ DATA HOSTING 01020304 Get all your customer data in one place, and easy to access and use Use key behavioral signals as indicators to extract data and use it during campaigns Gain a holistic under- standing of your audience from all the data that you have collected Improve targeting and cross channel penetration using all your marketing tools 9 Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.

10. THE BENEFITS OF USING AMPLIZ DATA HOSTING Optimized marketing operations Right content This is one of the benefits of a centralized database. When you create a centralized marketing database which is easy to access and provides you with the right data in the right format, your marketing team can run campaigns efficiently and faster. You get sales intelligence from the collective data that allows you to create content that is right place-right time. Increase lead quality Improve retention Due to the improvement in the quality of your database, the resulting improvement in your marketing campaign accuracy will improve the lead quality tremendously. Send fully personalized and customized messages to existing customers based on their purchase history. $ Improve customer centricity Shorten sales cycle Instead of sending mails that don't know who they are being sent to, send highly targeted messages that allow you to shorten the sales cycle. Increase response rates from customers by sending them deals that are specifically designed for them. 10 Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.

11. Ampliz is a self serve web based database management and discovery platform that works on a subscription model. It is designed to improve the value of your marketing plans. It has 45 million verified files available for download via 25+ search filters. You can run email verification of contacts seamlessly. Data hosting on Ampliz allows you to sort, segment, and search and find the right contacts you need to run marketing campaigns through predetermined 1844 289 3513 or custom search filters attached to them. These are again downloadable. marketing@ampliz.com Looking to add net new data to your counts? Upload and match with our master database and get only new counts. It integrates seamlessly with top of the line marketing automation software and CRMs currently available. 11 Data Hosting by Ampliz Copyright 2018 Ampliz, All Rights reserved.