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Missed Call Services Market, by Component (Software and Services), by Deployment Type (On-premise and Cloud -based), by Enterprise Size (SMEs and Large Enterprises), by Function (Lead Generation, Survey and Feedbacks, New User Activations, and Run Contests & Content on Demand), by End User (Advertising & Event Management, Banking Industry, E-commerce, IT & Telecom, Cab Aggregator, Media & Entertainment, Retail, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027<br>
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MISSED CALL SERVICES MARKET ANALYSIS Missed Call Services Market, by Component (Software and Services), by Deployment Type (On-premise and Cloud -based), by Enterprise Size (SMEs and Large Enterprises), by Function (Lead Generation, Survey and Feedbacks, New User Activations, and Run Contests & Content on Demand), by End User (Advertising & Event Management, Banking Industry, E-commerce, IT & Telecom, Cab Aggregator, Media & Entertainment, Retail, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027
Market Overview The global missed call services market is expected to grow with a CAGR of 7.4% over the forecast period (2019–2027) owing to increasing adoption of missed call services by small and medium organizations for lead generation. Moreover, rising usage of cloud-based bulk SMS software is also expected to boost the market growth. Market Dynamics Drivers • However, data security concerns in cloud-based deployment are a major factor restraining growth of the market. Cloud-based deployment solutions store highly sensitive data related to customers' mobile numbers. A security breach can cause huge loss to the organization.
Figure 1. Global Missed Call ServicesMarket Share (%), by Region, 2027
Figure 2. Global Missed Call ServicesMarket Share (%), By Function, 2027
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