Porsche Club of America Space Coast Region Overview

1. Space Coast Region (SPC) of Porsche Club of America (PCA) Organization and Membership Coordination With Porsche of Melbourne 28 February 2017

2. Outline • Organization Chart • Member Profile & Location • PCA Demographics • 2016 Accomplishments • 2017 Highlight Events • Dealership Collaboration

3. Organization Chart, Officers The Porsche Club of America is a National Organization With Over 115,000 Members

4. Members Profile & Location 2015 PCA national average growth is 6%

5. National Survey Data (preview) Preliminary data from national survey, not yet publicly released

6. National Survey Data (preview) Preliminary data from national survey, not yet publicly released

7. 2016 Accomplishments Averaged 5 Events Per Month, 60 Events Total Well Rounded: Touring, Social, Autocross, Track Days, Rallying, Concours Continued the successful charity calendar program Total charity activity exceeded $10K EscapeVelocity Magazine continuing recognition as one of PCA’s Best National website award for Region website National staff appointments David and Ginny O’Neal, initiated Treffen North America Program Steve Hoffman, National Tech Chair Robin Hoffman, Parade Kids Program Chair

8. 2017 Highlight Events (draft)Items in blue denote Porsche of Melbourne sponsor opportunities Jan Daytona 24 hour race, Zone 12 Porsche Corral (Sunday SCR hospitality) Feb Sebring Club Race and Zone 12 Autocross Challenge Mar Autocross at American Muscle Car Museum Werks Reunion at Amelia Island Mobil 1 12 Hours of Sebring (PCNA coordinated dealer Porscheplatz) Treffen Hill Country in Austin, TX Apr Autocross at American Muscle Car Museum May Porsche & Putters Golf Tournament - Charity Event Sunrise to Sunset Rally – Working details for 12th, 13th & 14th Zonefest 2017 in Tallahassee Jun Tech Session at Porsche of Melbourne LeMans Breakfast at Porsche of Melbourne– Charity Event option Jul Porsche Parade in Spokane, WA Summer Anniversary Banquet at Exploration Tower – Charity Event option Sep Treffen Asheville in Ashville, NC Autocross at American Muscle Car Museum Oct OktoberFAST Club Race at Daytona Autocross at American Muscle Car Museum Oktoberfest Picnic, Concour and Swap Meet – Charity Event Dec Holiday Party at Suntree CC – Charity Event option Autocross at American Muscle Car Museum Co-Op With Other Regions Quarterly Track Days and Instructor Training Monthly Informal gatherings at Kaffeklatschen in Melbourne/Vero Beach/Daytona Beach Dine and Drives to fill in slow periods with PoM sponsorship

9. Dealership CollaborationItems in blue denote new potential opportunities • Referral Program (Finders Fee to Club) • 1st Year Paid Membership Program w/ Purchase • Postcard Sponsorship • Special Event Sponsorship • Charity Calendar Sponsorship • Newsletter Advertising • Club Store • Autocross Sponsor • Space Coast 50th Anniversary in 2018 • Select Events at Dealership • Tech Session & LeMans Breakfast • Starting Point for Drive Events • New Product Launch Parties • Welcome to New Space Coast Member Events (Maybe Quarterly)