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AD WORLD

IT’S AN. AD,AD,AD,AD. AD WORLD. Advertising Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. Types of Advertising . Print Ads (newspaper, magazine, flyer)

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AD WORLD

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  1. IT’S AN AD,AD,AD,AD AD WORLD

  2. AdvertisingAdvertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.

  3. Types of Advertising Print Ads (newspaper, magazine, flyer) Radio Commercials TVCs Internet Ads

  4. Advertising Techniques TTL refers to an advertising strategy involving both above and below the line communications in which one form of advertising points the target to another form of advertising thereby crossing the "line". Promotional activities carried out through mass media, such as television, radio and newspaper, are classed as ABL promotion. Above the Line (ABL) Through the Line (ABL) BTL uses less conventional methods than the usual specific channels of advertising to promote products, services. (Print, Magazine Below the Line (ABL)

  5. Ex.1 – Critic Session – Group Activity Choose a commercial from the TVCs shown. Is this commercial successful in meeting up to its objective(s)? Yes/No & Why? Which commercial worked for you and why? Given the same duration, how would you have re-directed the commercial? Any improvement(s)?

  6. EX.2 - BRIEF OF THE DAY ADVERTISE YOUR OWN PRODUCTMEDIUM : PRINT AD (BTL)

  7. What goes inside a print ad?

  8. Bring colourful pens NEXT WEEK LESSON

  9. SUMMARYTIME

  10. Video Links Humour http://www.youtube.com/watch?v=0YeJ6fK9yl4http://www.youtube.com/watch?v=JpVU441KDyI Educational http://www.youtube.com/watch?v=ac6LYMMWAeQ&feature=related Drama http://www.youtube.com/watch?v=Um9KsrH377A&feature=relatedhttp://www.youtube.com/watch?v=J4jZ1UFR_Wc Violencehttp://www.youtube.com/watch?v=xIZpBlwq7Qchttp://www.youtube.com/watch?v=YLweiAigyMM&NR=1

  11. Famous Icons/Agencies in AdvertisingOgilvyBateySaatchi & SaatchiYoung & RubicamDDB

  12. Popular Advertising Siteshttp://adsoftheworld.com adoholik.com

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