Explain the intended purpose and features of at least two different graphic products

1. Explain the intended purpose and features of at least two different graphic products Louis bird

2. What is the purpose of the digital graphic? • The purpose of this graphic image is to make the reader aware that they have to lose more weight and not be so fat. • The image used on the cover is a bitmap graphic. A bitmap graphic is a graphic when enlarged it will lose its resolution and start to go blurry. The bitmap graphic is positioned to the right of the cover. They have used this image to be ironic and make fun of people who are a little over weight. • The cover uses a bright bold font type to catch the readers eye, so it will make more people want to buy this magazine, then this will link to my first point about people wanting to lose some weight. • This magazine will appeal to people who are looking to lose some weight and wanting to become more fit. • This cover has text on it, to inform the reader on the magazines content, which is good as it will get the reader interested and want to read the magazine. • Their intended effect on the audience is men looking to lose some weight and to become fitter. • This magazine is fit for purpose as it is aimed at men looking to lose some weight, we can tell this by the bitmap image displayed on the cover. • This magazine would be used to persuade the reader to lose some weight and stay fit and to tell you how the best way to do it. • To some middle aged men this magazine would be used to entertain by making it sound like a good thing that you have decided to lose some weight. Also the articles inside the magazine may be written in a funny way to engage the reader in the topics. • This magazine would be a good way to educate the reader that losing some weight is a good thing and it may help you with the best way to stay in shape. This is good for the readers as they will learn new things about training and keeping fit.

3. Who is their intended audience? • The intended audience for this magazine is middle aged men looking to lose some weight, they have made this cover appeal to their target audience by putting a bitmap image of a middle aged man on the cover. • This will show that the magazine is attended for that certain target audience and in this case middle aged men. • Also this cover appeals to the target audience by the text being aimed at the target audience, the text is aimed to the audience by directing it to middle aged men. • This graphic would appeal to middle aged men 40+ who want to lose weight

4. What features does the graphic have? • Text is displayed on the cover to inform the reader of the content in this magazine, this is good as then it would make more people interested in the magazine and want to buy it. • The graphic used on the cover is a bitmap image. They have used a bitmap image of a middle aged man to display what the intended target audience is. • The composition on this magazine cover is that the bitmap image is to the right of the cover and is the main feature on the cover, which will draw the intended target audience in. Also it is easy to tell what is the magazines name is as it is large and in a bold font. We can also tell that the text ‘Six-pack ABS’ is large as it is the main article in this magazine, which will help draw the target audience in. • The texture used in this cover is the use of banners, with the text displayed in the opposite contrasting colour, this will make it more eye catching and will draw in the target audience. • We can see that there isn’t much use of colour on this magazine. They have made it plain as it will state the fact that you will feel bland and not in good shape, as it is plain and contains not much colour. • The resolution of this cover would be around 300dpi, as it would need to be a large file size, so it won’t get blurred when enlarged to the full size. • The file that this type of graphic would be saved as would be a JPEG as it will reduce the graphics resolution and will still be able to be opened and not look blurred when opened. • The use of colour on this graphic is mainly colours which are dark colours. They have used dark colours, as this will make people think that it is not a good thing to be overweight as they can see that they used dark colours. Colours like this indicate that it is not a good thing and they are not happy to be overweight. • This graphic uses text to show us what the magazine will contain, this is good as it will make more people want to buy the magazine. • This graphic uses the rule of thirds, as we can see the man on the cover is positioned to the right of the cover. • The characters and objects in this graphic is jut a man who is the main character on the cover, they have made him the main character on the cover as it illustrates well what the magazine is showing, as it is showing us that it is not a good thing to be overweight. • This magazine has used a banner at the bottom of the magazine to make the text stand out better, as it makes the text clearer to easier to read. Also the banner at the bottom gives the magazine some contrast, rather then having just a big block of text, it has the text in a banner format to act less formal and more friendly looking.

5. Annotated diagram Bold title, so people will know the magazine that they are buying. Dark dull colours are used to act as an incentive for people to lose some weight. Bitmap image of a man is used to show why people should lose weight. Informative text is used to get the reader to know what the magazine will contain. This banner is used to make the magazine look less formal and more friendly to just pick up and read.

6. Is this graphic fit for its purpose? • I think that this graphic fits for the purpose well, as it has good information on the cover which helps the reader what this magazine will contain. • This graphic is also good as it is clear what the purpose of this magazine by the bitmap image and the text displayed on the cover. • Also this graphic is good as it displays the content of the magazine on the cover well. • An overweight man would appeal to the intended target audience as it would make them think that they want to lose weight and also they would think that they don’t want to look like the man on the magazine cover, as they would rather want to be fit and healthy. • The magazine would not want a slimmer person as it would give the magazine the wrong impression. It would give the impression that it would not be illustrating that the magazine would be to lose weight. • The informative text is fit for its purpose as it tells us that the magazine is fit for its purpose by having text that is reverent for the required target audience. • I think that it is both the graphic and the text that makes the magazine fit for its purpose because the graphic of an overweight middle aged man illustrates well what the magazine is showing.

7. What effect does this graphic have on the intended audience? • The effect this graphic has on the intended audience is that it displays well what the magazine will contain by putting text which will inform the reader of what to expect while reading this magazine. • Also it indicates to the target audience that they don’t have to look unfit and overweight, this magazine is telling them that if they buy it they won’t be looking like the bitmap image of the middle aged man. We can tell that the magazine is telling us this by the text displayed on the cover. • The gender most associated with this magazine would be middle aged men, as we can tell this by the bitmap image displayed on the cover. • The emotions that this graphic will evoke will be that it will make the target audience think that they want to lose weight and that it will make them think that it is not good to be overweight. It will make the reader feel that they will want to lose weight as they will se this picture on the cover and it will make them think that they will look like that, this will help them to lose some weight as they will be watching their body weight. • This magazine will influence the target audience to lose some weight as it will tell them by putting informative text. This will make the reader know what it will look like (by the man on the cover).

8. What are the strengths and weaknesses of the digital graphic? • Strengths • It appeals well to the target audience, as it has a man displayed on it as a bitmap image. • It contains good text, which tells you what the magazine will contain. This is good as it will be able to be understand what the magazine is about and it shows us what the magazine has inside. • Its clear, so it makes the cover clear and easy to be able to read. • The cover uses bright colours, so that it will catch people eyes. • The composition of the image is good as it is placed slightly off to the right of centre. • I think that the main strength of this graphic is the man displayed on the cover, as it displays well what the magazine is about. It also tells us what the magazine is about by doing this with the graphic of the man.

9. What are the strengths and weaknesses of the digital graphic? • Weaknesses • It will only appeal to one target audience, this will only appeal to middle aged men looking to lose some weight. • The cover is plain and only contains a few colours, this is bad as it may not draw in the required target audience as well as it would if the colours were more bright. They have used the dark colours to act like they need to change but this is bad as it will then not draw in the people who want to buy this magazine. • A weakness of this magazine cover is the fact that it contains few colours. This may not appeal to some of the people this magazine is intended to be for. • That this magazine is aimed a very small target audience. This is bad as they won’t get as many sales.

10. What is the purpose of this digital graphic? • The purpose of this digital graphic is to display a holiday. I think it is displaying a family holiday because I can tell this as there are two camper vans, which are heading to the beach and it is a bright sunny day. This indicates that they are having a good time as it is bright sunny weather. • This digital was drawn by mathematical lines and dots, which makes this a vector image rather then a bitmap image which when you enlarge it will get blurry, but when you enlarge a vector image it will hold its resolution and not become blurry. • This graphic is here to persuade the family looking to go on holiday to go to the place displayed on this vector image. • This image is also used to entertain the target audience by making the image look appealing by making the weather sunny, this is good as it will draw the target audience in and make them want to go to this place on holiday. • They have used this image to inform the target audience by making the vector graphic appealing to the target audience by making sure that they use bright colours, as this will draw the potential target audience in.

11. Who is the intended target audience for this graphic? • The target audience for this graphic would be families maybe with children looking to go somewhere on holidays • We can also tell that the target audience will want to go somewhere nice and warm for their holidays. • We can tell that this graphic is targeted to families as they have used bright colours to draw the target audience in. • This type of holiday would appeal to people who like camping holidays and or camper vans. • The age this graphic would be aimed at mainly parents looking to go on holiday with there family so I would say people in between the ages of 35-40+ who have children. It would appeal to families as the vector graphic shows a beach and everyone at any age likes to go to the beach on holiday. • This type of holiday would appeal more to the male gender who like camper vans, but it also could appeal to females who might like going on road trips and going to the beach, also families would like to go here as everyone likes a beach holiday.

12. What features does this graphic have? • This digital was drawn by mathematical lines and dots, which makes this a vector image rather then a bitmap image which when you enlarge it will get blurry, but when you enlarge a vector image it will hold its resolution and not become blurry. • This image does not use any text because this image will be part of a website or a leaflet. • The composition of this image is mainly used by the different bright colours used. The red and white on the camper van makes the van stand out as it uses opposite colours which catches your eye. • The use of colour on this vector image is mainly bright colours which will help to make the setting more appealing to the target audience. Also the colours used are warm colours and this will make the target feel like they want to go there due to it looking sunny and warm. • The texture used on this vector image is the grass in the bottom left of the image, which has used a fill to make the grass look like it contains flowers. • The size and position of the vector image is mainly everything appearing in the middle of the image. • The objects in this graphic is two camper vans which are both positioned one entering and one exiting the vector image. • The file size would be smaller then a bitmap image so less then 300dpi.

13. Annotated diagram This graphic would also appeal to people who like caravanning. Bright colours are used to attract the attended audience and make them want to go there. This graphic would appeal to families, who want to go on holiday. Texture has been used on this part of the graphic to give the graphic some depth. This texture has been made to look like flowers, so it makes the graphic feel more real.

14. Is this graphic fit for purpose? • I think that this graphic is fit for its purpose, as it shows well what the vector image illustrates. It also shows well that its purpose is showing a holiday destination. • It is also fit for its purpose by making sure that they know the target audience that they are aiming, and they have done this by adding bright colours, so it will make the children happy and want to go to this place on holiday, so families will go there as everyone will like it.

15. What effect does this graphic have on the intended audience? • The effect this graphic has on the intended audience is that it relates well to the target audience. • The interest group for this vector image would be people who like caravanning holidays and also families who like going to the beach on holidays. • The gender groups for this image is aimed at both males and females who like going on holiday to the beach. • The age group this vector image is aimed at is families who are looking to go on holiday. This is aimed mainly at people between the ages of 35-40+.

16. What are the strengths and weaknesses of the graphic? • Strengths • The strengths of this graphic are that it displays the setting well, as it is easily to see that this vector image is displaying a family holiday. • Also this graphic is good as it is very colourful, this is good as it will appeal to the target audience. • Also this vector image is good as it will make the reader want to go there as it displays the scene well and it also make the target audience interested. • The main strength in this graphic is that it appeals well to the required target audience by being bight coloured and eye-catching. This is good as it will attract people and make more people want to go to that place on holiday.

17. What are the strengths and weaknesses of the graphic? • Weaknesses • The weaknesses of this graphic is that it will only be targeting a small target audience, as some people may not like caravanning or going to the beach and this image is only displaying these to things. • Also this vector image may not accurately display the setting as it won’t always be sunny and looking bright all the time. • It does not show what there is to do there as it only shows us a view of the beach, so this could be a weakness. • The main weakness in this vector graphic is that it has no text on the graphic. This is bad as it does not give you any information about the place and this may put people off going there and then this will effect the target audience who likes them.