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Cryptocurrency Ads Once Again Allowed in Facebook

Read about Cryptocurrency Ads

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Cryptocurrency Ads Once Again Allowed in Facebook

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  1. CRYPTOCURRENCY ADS ONCE AGAIN A L L O W E D I N F A C E B O O K

  2. It was recently announced that Facebook advertisers are now once again allowed to run cryptocurrency ads. Given this announcement, a lot of digital marketers and site owners currently regards this as Facebook’s move to finally reversed the ban that was in place for such ads since January. It can be remembered that when Facebook banned cryptocurrency ads way back then, they made it clear that the banning policy could be changed in the future. Thus, allowing such type of ad to run on the platform again, it simply showed that Facebook’s banning policy for cryptocurrency ads only lasted for about five months.

  3. Although this move from Facebook can be considered as a bold move, it is worth noting that the social media platform has placed a series of checks to those who wish to promote cryptocurrency along with other related content. This includes the pre-approval requirement which is now enforced and must be adhered to by those who wish to run cryptocurrency ads on Facebook. Also, advertisers who wish to promote cryptocurrency content on Facebook are now required to submit their applications to allow the company to assess the eligibility of the applicant. Such assessment usually focuses on certain criteria particularly the licenses they obtained, the information whether the applicant has traded on the public stock exchange or not and the public background of the business.

  4. Given this setup, it is quite clear that not all who wish to promote cryptocurrency content in Facebook will be able to do such. However, Facebook hinted that they will continue to revisit the policies in place and will surely create more revisions to enable more advertisers to be able to place their ads without the need to compromise the eligibility check of the applicants. As of the present, Facebook is the only major advertiser who now allows the running of cryptocurrency ads. Bing and Google AdWords also banned cryptocurrency ads at almost the same time Facebook did in January.

  5. SOURCE: H T T P S : / / D I G I T A L M A R K E T I N G J O U R N A L . W E E B L Y . C O M / B L O G / C R Y P T O C U R R E N C Y - A D S - O N C E - A G A I N - A L L O W E D - I N - F A C E B O O K

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