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Facebook Introduces New Facebook Ad Effectiveness Measuring Tool

Facebook recently confirmed that it had introduced a new tool dubbed as the Creative Compass. It also revealed that the said tool is designed to help digital marketers, website owners and businesses in measuring the effect of Facebook ads on the products or services that they are offering.<br>

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Facebook Introduces New Facebook Ad Effectiveness Measuring Tool

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  1. ACEBOOK Introduces New Facebook Ad Effectiveness Measuring Tool

  2. Facebook recently confirmed that it had introduced a new tool dubbed as the Creative Compass. It also revealed that the said tool is designed to help digital marketers, website owners and businesses in measuring the effect of Facebook ads on the products or services that they are offering. Based on several news clips published on the web, the Creative Compass is designed to evaluate an ad creatively by examining some of its key elements. Also, the tool will include the ranking of ads based on a scale starting from the low impact to high impact.

  3. In an article published by Search Engine Journal, it was revealed that the evaluation of Facebook ads would be conducted by considering various aspects such as their noticeability, brand association and brand fit. Also, the additional aspects which include message comprehension, believability, information content, emotional reward and call to action are likewise taken into consideration.

  4. Aside from providing the confirmation, Facebook also hinted that the Creative Compass tool would surely help businesses to understand the possibility that the audience that they are targeting will most likely take action right after seeing their ad. Furthermore, the tool will also help businesses in changing or cancelling that ads they post on Facebook to promote their product or services that are not effective in enticing the audience. Finally, it was found out that Facebook is currently testing the tool with the help of select partners. It was also revealed that Facebook is planning to make the tool available in 2019 to its marketing partners.

  5. SOURCE: https://digitalmarketing journal.weebly.com/blog /facebook-introduces- new-facebook-ad- effectiveness-measuring- tool

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