1 / 5

Google Ads Started Recording Calls That Are Call Extensions-initiated

Read on Call Extensions-initiated with Google Ads

amybrenan
Download Presentation

Google Ads Started Recording Calls That Are Call Extensions-initiated

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Google Ads Started Recording  CALLS THAT ARE CALL EXTENSIONS-INITIATED

  2. It was recently confirmed that Google started monitoring as well as the recording of a number of phone calls that originated from call-only ads or call extensions all over the US. Since this move is expected to create significant impacts on some users, advertisers and digital marketers, Google was obliged to provide an official statement regarding the latest initiative. According to Google, such calls are being monitored and recorded since this is a great way for the company to boost the effort in improving the quality of calls for the benefit of users and advertisers.

  3. Google also explained that when a certain user makes a call using a call- only ad or call extension, he will immediately hear a short message that will inform him that Google might record the call for quality assurance. Also, Google hinted that the recording would be used for evaluation to determine the site’s compliance with the policies of Google ads. Furthermore, the feature is intended to help evaluate calls to reduce spam and fraud.

  4. In case Google evaluated a call, and it finds out that an advertiser has violated the company’s policies, Google will automatically disapprove the ad or extension where the call was initiated. Google, however, stressed that advertisers could request to be exempted from call monitoring and recording if they are receiving calls that cannot be recorded for legal or regulatory reasons. Finally, Google cleared that advertisers will now be asked to opt-in to call monitoring and recording as a requirement for availing the call-only ads or call extensions.

  5. Source: HTTPS://DIGITALMARKETINGJOURNAL.WEEBLY.COM/ BLOG/GOOGLE-ADS-STARTED-RECORDING-CALLS- THAT-ARE-CALL-EXTENSIONS-INITIATED

More Related