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Read about the New Call Button on GMB
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oogle My Business GETS THE NEW “CALL NOW” BUTTON GETS THE NEW “CALL NOW” BUTTON
oogle has recently allowed users who are using the Google My Business to add the “Call Now” buttons to the posts that they create using the service. Given its nature, many digital marketers and site owners are convinced that the latest improvement will help Google My Business users to make use of the service more conveniently.
It was also revealed that the “Call Now” feature is designed to allow the readers of any Google My Business post to contact the publisher of the content since tapping any of the designated buttons will automatically initiate a phone call to the primary phone number which is included on the listing of the service. A post published by Search Engine Journal hinted that new “Call Now” feature was first spotted by Colan Nielsen who immediately broke the news on Twitter. The same post also shared that Nielsen has observed that the said feature seems to be available in almost all business categories included on the Google My Business list.
Aside from Nielsen’s observations, Search Engine Journal also shared Joy Hawkin’s experience when she stumbled upon the “Call Now” feature. According to her, tapping the designated button does not only allow the audience to make a phone call to the post’s published but doing such also prompts them to leave a review of the publisher’s business. Given such, the businesses who are making use of the feature are encouraged to provide excellent service via phone since the customer will most likely be requested to provide a review of the business as soon as the call ends.
Source https://digitalmarketingjournal.weebly .com/blog/google-my-business-gets- the-new-call-now-button