1 / 6

TOP TIPS IN OPTIMISING YOUR CONTENT STRATEGY

Optimising the content strategy in use is an important aspect that digital marketers and site owners should always consider as a top priority. This is because doing so is very helpful in boosting their sites’ performance and quite effective in making the audience satisfied with the information provided by the site.

amybrenan
Download Presentation

TOP TIPS IN OPTIMISING YOUR CONTENT STRATEGY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TOP TIPS IN OPTIMISING YOUR CONTENT STRATEGY D I G I T A L M A R K E T I N G

  2. O P T I M I S I N G T H E C O N T E N T S T R A T E G Y Optimising the content strategy in use is an important aspect that digital marketers and site owners should always consider as a top priority. This is because doing so is very helpful in boosting their sites’ performance and quite effective in making the audience satisfied with the information provided by the site. However, not all digital marketers know how to handle the optimization well. As a result, they failed to obtain the positive outcomes of doing such. So, if you are currently having a hard time in optimizing your current content strategy, you are greatly advised to consider the following tips.

  3. S T A R T Y O U R S T R A T E G Y B Y C O N D U C T I N G A K E Y W O R D R E S E A R C H Start optimising your current content optimization by conducting a keyword research. Always bear in mind that keywords serve as proxies for the customers’ intent. Also, this serves as an indicator that will help you understand if your topic is meaningful and valuable for your potential customers. You start doing the keyword research by considering the number of people who are probably searching for the keyword. Furthermore, check the keywords’ level of competitiveness. Also, make sure to conduct a regular keyword research because this will help you cope up with the changes in the keyword preferences and other prevailing trends in the market segment where your site operates.

  4. S E L E C T Y O U R P R E F E R R E D R E S U L T T Y P E Today, Google displays its results in a variety of user-friendly visual forms to help users find information faster. From featured snippets, to local packs, to videos, depending on the search, Google serves up different result types. Securing one of these result types is important because it puts your content at the top of the results page and drastically improves your click- through rate.

  5. C O M E U P W I T H T H E P R O P E R K E Y W O R D T H E M E S Many marketers today stop their keyword research after they choose their primary keyword. But that’s just the beginning. To improve your visibility, you don’t want to optimize for one keyword, but rather a group of keywords related to an idea. Your goal should be to create keyword themes using like-minded keywords.

  6. S O U R C E https://digitalmarketingjournal. weebly.com/seo.html

More Related