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How to Choose the Best Name For Your Business

Naming your business can be a stressful process. You want to choose a name that will last and, if possible, will embody both your values and your company's distinguishing characteristics. But screening long lists of names with a focus group composed of friends and family can return mixed results. You will know all the process of naming your business in legal way.<br>For more info:<br>https://www.ahlawatassociates.com/<br>

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How to Choose the Best Name For Your Business

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  1. How to Choose the Best Name For Your Business

  2. Naming your business • Naming your business can be a stressful process. You want to choose a name that will last and, if possible, will embody both your values and your company's distinguishing characteristics. • But screening long lists of names with a focus group composed of friends and family can return mixed results.

  3. 2. Utilizing Linguistic Tricks • Pick a name that lends itself to wordplay ⎯ • A strong name should be simple ⎯ • Avoid using puns ⎯ • Don't be a copycat ⎯

  4. 3. Consider Your Domain Name • Short won't work⎯ • Play around with phrases⎯ • Use a foreign word⎯ • Don't cater to trends⎯ • The dot com question⎯

  5. 4. The Need to Rebrand • People think that their names have a lot more equity in them than they do, so don't be afraid to rebrand yourself," says Watkins. • A name other than your own also does a better job of telling your company's story. "Alexandra Watkins means nothing to anyone other than my mother and my friends," she adds.

  6. 5. Should You File For a Trademark? • it's not necessary to file. "You don't need to do anything to acquire trademark rights other than use your trademark in connection with your goods or services. You automatically get those rights," says Michael Atkins, a Seattle-based trademark lawyer.

  7. 6. Picking a Defensible Trademark • If you do end up going to court, all jurisdictions apply a multi-part test to assess the likelihood of a consumer confusing two companies' trademarks. • The first test gauges the similarity in sight, sound and meaning, between the two marks, while the second one considers the similarity of the goods or services being sold.

  8. 7. Five categories of trademark strength • Fanciful or arbitrary marks • Arbitrary marks • Suggestive marks • Descriptive marks • Generic marks

  9. 8. Taking Legal Action • You should "start by contacting a lawyer and having that lawyer consider writing a cease and desist letter to the infringing company," suggests Atkins. • However, before you do that you'll want to double and triple check your research to make sure you're the first user of the mark.

  10. Contact Us We are always happy to make valuable new contacts. admin@ahlawatasscociates.in www.ahlawatassociates.com A-33, Lower Ground Floor, Defence Colony, New Delhi – 110024, India. 011-41023400

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