How Amazon Seller Central helpful to Amazon Sellers ?

1. How Amazon Seller Central helpful to Amazon Sellers ? Summary: Selling your products on an e-commerce site can be exciting. But, to have better sales, the retailers can try the Seller Central program The Amazon is a buyer paradise, where the shoppers can buy a wide range of products. The items like soft bed linens in higher thread count to fine-toothed comb could be brought from the website. The traders can showcase their products and find their targeted buyers quite efficiently. However, in this strict competition, and a massive amount of avail items, the desired objects might fail to reach the buyer. It would mean slow sales and less amount of profit. To assist the merchants in making the deals, a newer concept of Vendor central and Seller central has been introducing.

2. In Seller Central Amazon customers can directly buy the desired products from the merchant. Whereas, in the vendor-centric the products are brought by the Amazon retail team, and then sold off to the customers. Thus in the earlier programs, the suppliers can directly connect with the customers, whereas in the later one no relations with the customers are established. In Seller Central Amazon customers can choose their products from the web interface. The suppliers can enrol into the Fulfilled by Amazon or FBA program. It ensures e-commerce website will handle the manage shipping, customer relationship issues, and returns. This process can ease the shipping hassles and make the buying experience from the FBA enrolled retailer a more pleasant experience. Here is a list of advantages and disadvantages of Seller Central option: Advantages: 1. service is free of cost and can help the retailer in better marketing their products. Such data can be beneficial for those traders who have just started their business online. Easy access to data: With this program, the retailer can easily access the customer data. The 2. products. It will ensure the trader can put up with rates set by the competitors. Control in setting prices: The trader on the e-commerce website can fix the prices of their

3. 3. version of the product without the consent of the manufacturer. Such products might have quality issues, selling these products might damage the goodwill of the manufacturer. To fix this problem, traders can enrol in the set up a retailer centric account. Also, registering the account into the websites brand registry program might also help. Control over content: Sometimes, the third-party vendors or retailer might sell an outdated Disadvantages: 1. who have enrolled in the program. In addition to it, the e-commerce website charges commission on each sold product. It can reduce the profit margin for the trader. Higher fulfilment cost: Selling a low priced product can be a little expensive for the traders 2. which are sold and shipped by Amazon.com. In comparison to that, the products under the seller program gain lesser customers. A decrease in sales: According to several studies, the customers prefer to buy those products 3. So sometimes, while delivering the product, the website might mix up the product, and send a wrong one to the customers. Product mix-up: The products from the different traders are stored in a single storing location.

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