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ING Panel Discussion / GRAPH EXPO Chicago, IL – October 6, 2012 Antoinette Franceschini, President & CEO AFL Web Printing - Voorhees, NJ. Printer-Publisher Partnerships. Key to Revenue Expansion & Cost Reduction. Presentation Overview. Background on AFL Web Printing
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ING Panel Discussion / GRAPH EXPO Chicago, IL – October 6, 2012 Antoinette Franceschini, President & CEO AFL Web Printing - Voorhees, NJ
Printer-Publisher Partnerships Key to Revenue Expansion & Cost Reduction
Presentation Overview • Background on AFL Web Printing • Supplier – Customer Cycle • Outsourcing • What to expect • What to plan for • Continuous Improvement • Printer-Publisher Outlook
About AFL Web Printing Largest independent newspaper printer in the New York / New Jersey / Philadelphia area AFL Secaucus, NJ NYC / N. Jersey / LI AFL Voorhees, NJ Philadelphia / S. Jersey Serving as primary and supplementary printer for 200 daily, weekly and specialty newspapers
Reliability and Redundancy • Regional Print Centers close to Philadelphia and New York markets Secaucus, NJ Voorhees, NJ
Supplier – Customer Cycle Publisher Printer Advertisers Vendors Readers
Outsourcing: What to expect • All Deadlines: News, Prepress, Press, Distribution • Newsprint Handling & Storage • Insert Storage • Back-Up Plans
What to plan • Critical Contacts • Pricing / Invoicing • Payment Terms • Daily Customer Service
Revenue expectations • Introduction to other outsourcing partners (ad creation, distribution vendors) • Consistent presentations to publisher and sales staff of what’s new and different • Access to new opportunities for additional revenue streams
Continuous Improvement • Vendor technical support • Continuing education of what’s new and more efficient • Cost containment on all raw materials • Volume commitments
Printer – Publisher Outlook • Shrinking Volume Doesn’t Mean Shrinking Revenue • New Opportunities to Optimize Customer Mix • Expanded Ability to Service Ultra Local Print Vehicles and Niche/Specialty Publications
Conclusion • Sound Printer-Publisher Relationships Require: • Technical Expertise • Radical Efficiency • Commitment to Quality • Inspired Customer Service • Partnership Mentality