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A Year of Public Opinion Research. CCSR Conference, November 15. www.abacusdata.ca. About Me. I am not 18, but look it. I am a Millennial CEO of Abacus Data Inc. PhD in Political Science, University of Calgary Lecturer at Carleton University Pollster for Sun News

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  1. A Year of Public Opinion Research CCSR Conference, November 15 www.abacusdata.ca Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  2. About Me • I am not 18, but look it. • I am a Millennial • CEO of Abacus Data Inc. • PhD in Political Science, University of Calgary • Lecturer at Carleton University • Pollster for Sun News • Pollster for Corporate and Community Social Responsibility Conference in Ottawa Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  3. Research Series • Six-part Public Opinion Research Series • Canadian Benchmark Survey (Oct 2010) • Ethical Consumerism (Jan 2011) • Ethical Employment and Compensation (Feb 2011) • Ethical Investing (Apr 2011) • Occupy Wall Street/Canada (Oct 2011) • Industry Performance (Oct 2011) Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  4. Ethical Consumerism Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  5. Spending More for Socially Responsible Product/Services Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  6. Are you an Ethical Consumer? Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  7. Other Findings • 23% would spend 10% or more for locally grown food. • 42% would spend 5% or more for ethically produced goods or services. • Many Canadians have discussed the ethical behaviour of corporations Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  8. Ethical Consumers Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  9. Ethical Employment and Compensation Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  10. Pay Cut to Work for Socially Responsible Company/Organization Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  11. Apart from a Good Wage, What Employees Seek… Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  12. Ethical Canadian Companies Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  13. Canada Compared to the World Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  14. Ethical Investing • April 2011 Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  15. Socially Responsible Investing Consider the following three possible investment scenarios. Pretend you have $1,000 to invest in one of the three portfolios below for a one year period. Tell us which portfolio you would most likely invest in. (n=1000, weighted) Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  16. Socially Responsible Investing Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  17. Local Investment Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  18. Donations Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  19. Occupy Wall Street/Canada • October 2011 Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  20. Public Opinion Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  21. Impact Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  22. Income Inequality Gap Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  23. Arguments 80% Total 81% Total 81% Total 64% Total 51% Total Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  24. Industry Performance • October 2011 Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  25. CCSR Importance and Performance CCSR Performance Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  26. Cause Alignment Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  27. Important Causes Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  28. Direct Cause Marketing Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

  29. Thank you! Contact Information: David ColettoCEO, Abacus Data Inc. david@abacusdata.ca Twitter.com/ColettoD www.abacusdata.ca Corporate and Community Social Responsibility Conference Algonquin College, November 15, 2011

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