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Major Consumer/Business Segments

Major Consumer/Business Segments. People Who are Environmentally Aware of Organic vs. Non-Organic Foods Demand for Organic Foods High Growth Rate of 20% in 2006 Forecasts for 16% Growth Rate in Revenues. The Nature of Competition. 782 Organic Food Stores, Over 30 Companies

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Major Consumer/Business Segments

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  1. Major Consumer/Business Segments • People Who are Environmentally Aware of Organic vs. Non-Organic Foods • Demand for Organic Foods • High Growth Rate of 20% in 2006 • Forecasts for 16% Growth Rate in Revenues

  2. The Nature of Competition • 782 Organic Food Stores, Over 30 Companies • Local Competition along with Importers • Specialty Retailers vs. Mainstream Retailers • SR=73% vs. MR=18% • Yogi House-Leading chain of Specialty Stores • Jason’s Market Place & Wellcome • Leading chains of Mainstream Retailers

  3. The Nature of Competition Cont… • Sun Chin • Leading Supplier of Organic Foods • Presidents Enterprise Corporation • Over 20 Chains Importing from U.S and Australia • Leading Distributor • Mother Nature Company • Leading Importer of Organic Foods

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