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Movie Theatres: A Retail Perspective

Movie Theatres: A Retail Perspective. Todd Brazill Sara Drewek Mary Henning Jason Pulis. Video Presentation. Movie Theatres. Chains AMC Star Theatres National Amusements Hoyt Cinemas Marcus Theatres Independent MJR (Movies Just Right). Persistence of Vision Antoine Plateau

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Movie Theatres: A Retail Perspective

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  1. Movie Theatres:A Retail Perspective Todd Brazill Sara Drewek Mary Henning Jason Pulis

  2. Video Presentation

  3. Movie Theatres • Chains • AMC • Star Theatres • National Amusements • Hoyt Cinemas • Marcus Theatres • Independent • MJR (Movies Just Right)

  4. Persistence of Vision Antoine Plateau 1st device that allowed pictures to move Eadweard Muybridge Kinetograph Eastman Kodak Celluloid film Famous Horse picture…put here (eadwaerd) History

  5. History • Lumiere Brothers • 1st Combination picture camera, projector & printer • Thomas Edison • Kinetoscope & NYC • George Melies • 1st artist to use film to tell story

  6. Sid Grauman • Famous Theatres • Million-Dollar Theatre • Egyptian • Chinese Theatre • Chinese Theatre • Prints in the cement

  7. World War I • Middle Class Recognition • Sounds • Soundtracks • End of Silent Movie Era • Increased number of movie houses for the next 20 years

  8. Money Makers • Ticket Sales • Portion has to go to film houses • Concessions • Made the majority of profits

  9. Television Stars were on TV, taking away from movie theatre revenues TV News New Mediums 3D Vision State of the art sound Competition

  10. George Lucas • Brought people back to movie theatres • Amazing Special Effects • Intense Sound • Star Wars • Top 20 Movies of All Time

  11. MJR- Movie’s Just Right • Established in 1981 by Michael Mihalich • 7 Theatres throughout Michigan • Powerhouse in Attendance

  12. MJR Layout • 20 Auditoriums • 4 with terraces • 4,500 Seats (stadium seating) • 28 Concession Stands • 8 Box Office Windows • Minimizes wait during peak times

  13. MJR Technology • THX Sound • 75 Foot Screens • Preview Projector near Concession Stands • www.mjrtheatres.com

  14. Local Advertising Newspaper (showtimes are not listed in newspaper) City Papers Radio Campaigns Brand Identity Color Schemes TV Campaigns TNT, TBS , MTV, etc Slogan “It’s More Fun At MJR” Movie Rewards Program Preview Projector MJR’s Marketing Techniques

  15. MJR Sales • Speedier Concession Sales • Speedier Ticket Sales • Customer Service • Loyalty Program (Movie Rewards Program)

  16. AMC-American Multi Cinema • Established in 1920 (Durwood Theatre) • Industry Innovator • 1st Mall Multiplex in 1963

  17. 1966 Automated Projection Booths 1979 1st Management Training Facility 1981 Patented Cup holder Arm Rest 1982 Computerized Box Offices 1983 1st Staff Training Program 1989 Proprietary High Impact Theatre System 1990 MovieWatcher® 1991 “Silence is Golden” Program AMC History/Innovation

  18. 1991 TeleTicket 1994 SDDS Installed 1995 LoveSeat Style Seating 2000 MovieTickets.com AMC History/Innovation Continued

  19. 177 Theatres with 2,839 screens Operations in US, Hong Kong, Canada, France, Portugal, Spain, Sweden, and UK Publicly Traded Company, Symbol AEN AMC Quick Facts

  20. AMC Technology • Partnered with Yahoo! http://movies.yahoo.com • MovieTickets.com • Online Job Applications • SDDS Sound

  21. AMC Marketing • Tickets Can Be Purchased On-line • Loyalty Programs • Read for the Stars • www.amc.com

  22. MJR Smaller & Easier to Change More Personal Technological Innovator AMC More Capital for Innovation Nationally Recognized Name Technology Leader Conclusion

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