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Cost of Advertising

Cost of Advertising. MKT 846 Professor West. Television. Total US Households CPP (cost per point) by TV daypart. Source: SQAD June 2002. Radio. SQAD Rates 2000. Print ( http://www.mriplus.com). AMIC. AMIC. Radio Cost Per Rating Point from SQAD

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Cost of Advertising

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  1. Cost of Advertising MKT 846 Professor West

  2. Television • Total US Households CPP (cost per point) by TV daypart Source: SQAD June 2002

  3. Radio SQAD Rates 2000

  4. Print (http://www.mriplus.com)

  5. AMIC

  6. AMIC • Radio Cost Per Rating Point from SQAD • Third Qtr 2000 (alphabetically by Market) • Third Qtr 2000 (by Market rank) • TV Cost Per Rating Point from SQAD • Third Qtr 2000 (alphabetically by Market) • Third Qtr 2000 (by Market rank) • Web Site Ad Revenue/Expenditure Data from AdZone Interactive   • Multi Media Cost Per 1000 Projections from Media Dynamics

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