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Strengthening Your Electronic Newsletter

Three Questions. Who am I trying to reach?How do I reach them?How do I know if I've reached them?. Who Am I Trying to Reach . AgeSocial statusIncomeEducationTime. If You Need to, Ask. Sign-up formsSurveysConversations. How Do I Reach Them?. ContentGood designMarketing. Offer Rele

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Strengthening Your Electronic Newsletter

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    1. Strengthening Your Electronic Newsletter

    2. Three Questions Who am I trying to reach? How do I reach them? How do I know if Ive reached them?

    3. Who Am I Trying to Reach Age Social status Income Education Time

    4. If You Need to, Ask Sign-up forms Surveys Conversations

    5. How Do I Reach Them? Content Good design Marketing

    6. Offer Relevant Content News - DOL Proposed Rule Hopes to Protect Worker Privacy - Study Shows Open-shop Wages Are Rising Recognition ABC National Recognizes Illinois Chapter Members Las Vegas Chapter Receives Training Grant from OSHA Promotion 2008 Attorneys Conference to Feature NLRB Presentation and Card Check Panel

    7. Offer Relevant Content cont.. 80 percent useful content 20 percent or less promotion Lists How-tos Q & A Newsline!

    8. Too Much Content Trap Set a limit Click to read Links

    9. Develop a Relationship Establish a voice Establish a format -name -date -issue -opt-out language Establish a delivery schedule

    10. Examples

    11. Examples From field Subject line Poll question

    12. Readability White space Color of text F-shaped reading pattern Headlines & descriptions Regular sections Keep lines of text shorter

    13. Marketing Your Newsletter Word of mouth Talk it up Website Promotions

    14. How Do I Know if Ive Reached Them? Tracking Open rate Click-through rates Feedback New sign-ups

    15. Three Reasons to Scrub Your List Blocked email Bandwidth Easier tracking

    16. Bounces

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