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Planning phase

Planning phase. The idea Company goals Expectations Strengths Weaknesses Results Strategy Marketing Sales. The idea. The official wristband for “Movember” Added value through the glow and the dark design A way for everyone to participate. Company goals . Profitability

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Planning phase

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  1. Planning phase • The idea • Company goals • Expectations • Strengths • Weaknesses • Results • Strategy • Marketing • Sales

  2. The idea • The official wristband for “Movember” • Added value through the glow and the dark design • A way for everyone to participate

  3. Company goals • Profitability • Creating a campus-wide trend • Community involvement • Raise money and awareness for prostate cancer. • Apply and improve entrepreneurial skills

  4. Expectations • Strengths • Personal networks • Supporting a charity • Product themed events • Weaknesses • Price • Cash on hand • Results

  5. Strategy • Marketing • Social Media • Campus involvement through events • Social networking • Sales • Personal selling • Online • Events

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