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Japanese car manufacturers’ path to competition dominance. Market Coverage. Low High. …and subsequently Invested its cost advantages into high-quality, broader lines and more versatility. High. Honda . Toyota. Differentiation. Low. The Japanese automobile
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Japanese car manufacturers’ path to competition dominance Market Coverage Low High …and subsequently Invested its cost advantages into high-quality, broader lines and more versatility High Honda Toyota Differentiation Low The Japanese automobile Industry initially developed as a low-cost,narrow-line, Average-quality competitor… High Low Cost Position