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On the Big Red Sofa Patrick Troy Chief Executive

Learn from industry experts Patrick Troy and Emily McCunn about communication tactics and strategies for the British Parking Association. Discover the importance of influencing the agenda, handling media, and engaging stakeholders effectively.

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On the Big Red Sofa Patrick Troy Chief Executive

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  1. On the Big RedSofaPatrick TroyChief Executive

  2. Big Red SofaSpeakers To be the first port of call Patrick Troy What I’ve learnt as the BPA’s public face Patrick Troy How else do we communicate Emily McCunn Our New Website Emily McCunn New Plans for our Regional, Country and Special Interest Group Meetings Ali Tooze Parking News Sarah Juggins

  3. To be the First Port of Call Patrick Troy Chief Executive British Parking Association

  4. Our Aim • To be the first port of call • To accurately reflect our members’ concerns • and communicate our messages • To influence the debate

  5. Media Preparation • 3 Messages • Answer the Question but don’t answer the Question! • Keep it Simple

  6. Dealing with Anne Robinson

  7. Influencing the Agenda • Whys & Wherefores • Expect the unexpected

  8. The Soundbite

  9. Get the Presenter on your Side!

  10. Thank you, any questions?

  11. How else do we communicate? Emily McCunn Head of Communications British Parking Association

  12. How else do we communicate? Stakeholders • Members • Government • Media • Other professional associations • Consumer groups / public

  13. How else do we communicate? Publications Parking News Park Mark Update Information Notes Parking Practice Notes

  14. New Plans for our Regional, Country & Special Interest Group Meetings Alison Tooze Events & Membership Manager British Parking Association

  15. Parking News Sarah Juggins Editor

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