1 / 7

XMBA 554

XMBA 554. CRM and Sales Management. Asst. Prof. Dr. Tuğba Örten Tuğrul Office: C823 Tel : (0232) 488 81 43 E-mail : tugba.tugrul@ieu.edu.tr Course website: homes.ieu.edu.tr/ttugrul . Course Learning Outcomes. The students who succeeded in this course;

andren
Download Presentation

XMBA 554

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. XMBA 554 CRM and Sales Management

  2. Asst. Prof. Dr. Tuğba Örten Tuğrul • Office: C823 • Tel: (0232) 488 81 43 • E-mail: tugba.tugrul@ieu.edu.tr • Course website: homes.ieu.edu.tr/ttugrul

  3. Course Learning Outcomes The students who succeeded in this course; • will have a basic knowledge of sales and marketing • will develop their skills to create and direct sales strategies • will learn modern management techniques for a sales force to work more effectively and productively • will be able to cope with natural clashes between sales and marketing teams in companies • will have an efficient knowledge of planning and management to integrate CRM to work systems of companies • will be able to develop more effective CRM strategies where there are limited CRM applications in commercial organizations

  4. EVALUATION SYSTEM EVALUATION SYSTEM

  5. CaseStudy – In-class Activity • Form groups • Read the assigned case study and discuss the questions • Prepare a presentation by using power point slides that will cover the case and your answers • Present 90 minutes 15 minutes

  6. Project • Prepare a video film!!! • Brief description about the company and the interviewees(job description, background) • Make interviews with at least two employee (marketing/sales manager/director and sales representative/personnel) • Ask questions abour CRM and Sales Management topics we will cover during the semester • But try to make an interesting movie, SELL it

More Related