1 / 27

Discount Stores (4) Broad. Assortment. Low price. Low margin. Discount. Low Service. Shallow ... Comparison between Discount, Specialty and Specialty Discount ...

andrew
Download Presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Chapter 13 Retailing

    2. Introduction An intermediary involved in selling goods and services to ultimate consumers (examples?)

    3. STRATEGIC IMPLICATIONS: RETAIL MARKETING STRATEGY A retailer develops a marketing strategy based on the firm’s goals and strategic plans Two fundamental steps: Picking a target market: size and profit potential. POSITION. Developing a retailing mix to satisfy the chosen target market 4Ps + Personnel & Presentation used to create a retail image

    4. The Retailing Mix

    5. Choosing the Merchandising Mix

    6. Merchandising (Product) Strategy Category management: Retailing strategy which views each product category as an individual profit center. Slotting Allowances: lump-sum payments by manufacturers for stocking new products. Scrambled Merchandising: Combining dissimilar product lines to boost sales volume. Growth of Store brands – Battle for shelf space

    7. Presentation of the Retail Store - Atmosphere

    8. Personnel and Customer Service

    9. Price

    10. Classification of Retail by Ownership (independent, franchise chain) Service level (Nordstrom vs. Wal-mart) Assortment (CVS vs. Smith’s) Price (Tiffany vs. jewelry kiosk)

    11. Department Stores (1)

    12. Specialty Stores (2)

    13. Specialty Discount Stores (3) OR Category Killers

    14. Discount Stores (4)

    15. Off-Price Retailer (5) Less wide; but deep. Less wide; but deep.

    16. Supercenters (6)

    17. Supermarkets Large, self-service retailer with grocery specialty Self-scanning trend: what is your take? Competition: fierce, 1% profit on many items

    18. Warehouse Clubs Warehouse club / wholesale club (Sam’s, Costco) No frills, members only (why?) Bulk purchases: price competition, homogeneous shopping goods

    19. Convenience Stores Convenience products Often with gas stations Convenience stores: fill-in your “regular” shopping Competition (fast food also) 24/7 is more important We pay for the convenience

    20. Non-Store Retailing Vending: hi costs; hi prices (flat sales) Vending is a $40 billion U.S. market Cashless vending=wave of future Direct Marketing (Mail, Catalog, Telemarketing) E-tailing (TV shopping, online) M-commerce: buy from mobile devices (e.g., cell phones)

    21. Comparison between Discount, Specialty and Specialty Discount

    22. Comparison between Discount, Specialty and Specialty Discount

    23. Wheel of Retailing Newer, low-price types of retailing arise to challenge older established “bigger” retailers.

    24. Wheel of Retailing

    25. eTailing and DTC eTail= electronic retail DTC= Direct to consumer Shrinking use of wholesalers? (bypassing wholesalers more and more) eBay: hybrid etailer/online auction site Even sells services online (examples of services on ebay?)

    26. eTail More innovative e-tail sites Printing online www.printresponsibly.com Nike ID http://nikeid.nike.com Zappos http://www.zappos.com

    27. Future of re[E]tailing http://www.youtube.com/watch?v=jtiJaX6q1i0

More Related