50 likes | 67 Views
Jeffery Whippo shares that environmental scanning involves the internal analysis of the environment. It includes employee interaction with other employees, employee interaction with management, and management interaction with shareholders. He believes that environmental scanning aids decision making as it is an important tool in understanding and decision making in all situations of the business. It also enables the firm to select the best option for the success and growth of the firm.
E N D
Jeffery WhippoShares Some Important Facts About Environmental Scanning
Jeffery Whippo Explains the Importance of Environmental Scanning in Strategic Planning • Jeffery Whipposhares that environmental scanning involves the internal analysis of the environment. • It includes employee interaction with other employees, employee interaction with management, and management interaction with shareholders. • According to him, he believes that environmental scanning aids decision making as it is an important tool in understanding and decision making in all situations of the business. • It also enables the firm to select the best option for the success and growth of the firm.
He Shares that Environmental Scanning Plays an Important Role in Business Process of an Organization • As per Jeff Whippo, by performing environmental analysis, you can learn about the strengths, opportunities, and threats lurking around the industry. • Having knowledge about all these things, you can take a decision regarding your business and can reform your business strategies. • Environmental scanning helps you to learn about the business strategies of your competitors. • You can take ideas from the strategies and can also form your strategies accordingly so that you can give constant competition to them.
Environmental Scanning Focuses on Anticipating the Future • According to Jeffery Whippo, environmental scanning focuses on anticipating the future instead of describing current conditions. • Environmental scanning allows for participants to analyze the interactions of events and trends. • Environmental scanning is a critical and ongoing part of the planning process in which information on external events and trends are continuously collected and considered throughout the planning process.