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2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016

We looked at 100 variables across 30K businesses to try to reverse engineer Google's Local Algorithm

andrewsho
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2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016

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  1. TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! Search Algorithm Reverse Engineering Google’s Local SEE YOU AT THE NEXT #SMX Andrew Shotland CEO, LocalSEOGuide.com #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  2. About The Company Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility. We also do SEO for large websites, national to local brands and agencies. #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  3. Obligatory Client Slide #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  4. TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) Reverse Engineering Google’s Local Search Algorithm THANK YOU! SEE YOU AT THE NEXT #SMX The Quest for the Perfect Local SEO Ranking Factors #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  5. TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) Reverse Engineering Google’s Local Search Algorithm THANK YOU! SEE YOU AT THE NEXT #SMX A Method To the Madness #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  6. A Method To the Madness #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  7. For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/ #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  8. TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) Reverse Engineering Google’s Local Search Algorithm THANK YOU! SEE YOU AT THE NEXT #SMX Great Partners #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  9. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX ORDINAL RANKING FACTORS #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  10. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX CATEGORICAL RANKING FACTORS #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  11. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Huh? #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  12. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Citations #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  13. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Citations #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  14. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Links #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  15. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Links #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  16. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX ORGANIC ALGO > LOCAL ALGO #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  17. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Websites Matter A Lot #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  18. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Location Location Location #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  19. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Location Location Location #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  20. What about GMB? #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  21. What about GMB? #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  22. Toolbar PageRank “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” http://www.thesempost.com/google-removing-pagerank-from-toolbar/ #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  23. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX What may not work? #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  24. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Meta Keywords Tag? #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  25. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Meta Keywords Tag? #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  26. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX So many choices, so little time! #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  27. Reverse Engineering Google’s Local THANK YOU! Search Algorithm SEE YOU AT THE NEXT #SMX Prioritize Investment #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  28. >>> >>> LocalSEOGuide.com #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  29. More Ranking Factors Studies: Moz Search Metrics Backlinko Interested in More? Check these out! #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  30. Coming Soon #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  31. TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ #SMX #21C3 Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016

  32. Andrew @ localseoguide.com #SMX #21C3

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